Advertising Techniques Pt2

Repetition

Strategically showcasing a product or message multiple times within an ad to enhance brand recall and emphasize key elements.

Use of Children

Featuring children in ads to evoke emotions, trust, and a sense of family values, creating a positive and relatable connection with the audience.

Rule of Thirds

Applying visual composition principles by dividing an image into a grid and placing key elements along intersections for a balanced and appealing composition.

Inclusive & Exclusive Language

Tailoring language to embrace inclusivity or exclusivity to resonate with specific target demographics and align with the desired brand image.

Focal Point

Emphasizing a specific area or element in an ad to capture the viewer's attention first, conveying the main message or highlighting a key feature.

Body Positioning/Body Language

Non-verbal communication in ads, including body positioning and facial expressions, to convey emotions and foster a connection with the audience.

Sizing/Perspective

Manipulating the size and perspective of elements to create visual hierarchy, influencing the viewer's perception and emphasizing key elements.

Promotions/Deals

Highlighting special offers, discounts, or exclusive deals to stimulate immediate action and encourage purchases by emphasizing added value.