levine et al. "liverpool vs. man u"

aim

investigate influence of similar characteristics on empathy

method

quasi, indp. samples, deception, survey

procedure

man u fans do survey and instructed to go to a dif room and on the way there a confederate wearing a man u, liverpool, or white t-shirt slips and falls.

results

man u confederate was helped 92% while liverpool and white t-shirt were helped the same amount.

link

identifying with the stranger resulted in more empathy being shown and more likely to help them. this supports subconscious behaviour patterns linked to in-group and out-groups