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Construals
the ways in which we perceive, understand, and interpret
social events and social cues
Personality vs Social psychology
The comparison of how individual traits influence behavior (personality psychology) versus how social contexts and group dynamics shape behavior (social psychology).
empirical science
Observations are translated into testable hypotheses
where do social psychologists conduct studies
lab studies
field studies
How do social psychologists gather information?
Self-report
i. Survey
ii. Questionnaire
iii. Interview
Observation
—i. Participant observation
1. Robber’s Cave
2. Ethnography
—ii. Non-participant observation
1. Naturalistic observation
2. Archival analysis
3. Unobtrusive / indirect measures
when to use each research design?
Observational: Description ⚫ What is the nature of the phenomenon? ⚫ Correlational: Prediction ⚫ From knowing X, can we predict Y? ⚫ Experimental: Causality ⚫ Is variable X the cause of variable Y?
natural vs quasi experiment
Natural experiments and quasi-experiments both lack random assignment, but natural experiments rely on unplanned, external events (e.g., disasters, policy shifts) that mimic random assignment, whereas quasi-experiments often involve researcher-selected, non-random groups based on pre-existing conditions
robbers cave
Stage 1: In-group Formation (Bonding): Groups were kept separate and encouraged to bond through camp activities, creating their own norms, leaders, and names (Eagles vs. Rattlers).
Stage 2: Friction Phase (Competition): Groups were brought together for a tournament (baseball, tug-of-war) with valued, all-or-nothing prizes, leading to intense rivalry, verbal taunts, flag burning, and cabin raids.
Stage 3: Reducing Friction (Integration): Simple contact failed to reduce conflict, so researchers introduced superordinate goals—shared, urgent problems requiring collaboration, such as fixing the water supply and fixing a stalled truck.
inter-rater reliability
measures the consistency of scores assigned by different observers (raters) to the same phenomenon, ensuring that independent evaluators, such as in research or clinical settings, produce similar results
test-retest reliability
measures the consistency of a research instrument (e.g., survey, test) by administering it to the same participants at two different, often closely spaced, points in time
construct validity
measures how accurately a test or tool evaluates the theoretical, unobservable concept (construct) it is intended to measure, such as intelligence, anxiety, or customer satisfaction
internal validity vs external validity
Internal validity ensures a study accurately establishes a cause-and-effect relationship by controlling for confounding variables, focusing on internal consistency. External validity determines if these results generalize to other people, settings, and times, focusing on real-world applicability
psychological realism
prioritizes the internal motivations, complex emotions, and mental processes of characters over external plot events
mundane realism
how closely an experiment’s setting, materials, and procedures resemble real-life, everyday situations
Gilbert’s Theory of Automatic Believing
acceptance of a proposition is part of its very comprehension: understanding a proposition implies representing it as true.
Ironic Processing vs. Thought Suppression
Thought suppression is the conscious effort to avoid thinking about a specific, unwanted thought
Ironic Processing (or Ironic Process Theory) is the involuntary, automatic mental mechanism that monitors for the failure of that suppression, paradoxically bringing the unwanted thought to mind more frequently
automatic vs controlled attribution
Automatic attribution involves fast, unconscious, and spontaneous inferences about the causes of behavior, often defaulting to dispositional (personality) factors. Conversely, controlled attribution is slow, deliberate, and effortful, allowing for the correction of initial automatic inferences by considering situational context
spontaneous trait inference
a psychological phenomenon where people automatically and unintentionally infer personality traits from observing others' behaviors.
perceptual salience
the quality by which an item, stimulus, or person stands out relative to its neighbors, grabbing attention and dominating perception
actor/observer difference
where individuals attribute their own actions to external, situational factors (e.g., "I was late because of traffic"), while attributing others' behaviors to internal, dispositional traits (e.g., "They were late because they are irresponsible").
egocentric bias
when participating in a group, we exaggerate the amount and importance of our own contributions with respect to those of others
Self-serving bias
explanation for one's successes that credit internal, dispositional factors