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Spring 2026 - Ilan Shrira
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Hindsight Bias
After something happens, we exaggerate our ability to have predicted it beforehand, also known as the “I knew it all along” bias
Case Study
Studying an individual or small group to learn more about humanity
Survey
A questionnaire that studies a large sample very quickly
Social Desirability Bias
The desire to give a socially acceptable or desirable answer due to fear of embarrassment and/or disapproval
Naturalistic Observation
Observing people’s behavior in their natural environment
Archival Methods
Records left behind, forensic evidence
Experiment
When an experimenter manipulates one variable and looks at its effect on its a second variable to prove causation
The Skin as a Boundary
Once something leaves our inner system (e.g., spit), it becomes uncomfortable to take it back in
Attributions
Explanations one gives for why things happen
Internal Attributions
Explaining why something happened in terms of yourself/your aspirations, “because of me”
External Attributions
Explaining why something happened in terms of your surroundings, “because of that/them/it”
Self-Serving Bias
The tendency to make internal attributions for good outcomes and external attributions for bad outcomes
Positive Memory Bias
The notion that negative events have a tendency to be forgotten, or recalled as more positive
Better-Than-Average Bias
The idea that we have the tendency to perceive ourselves as above average in certain skills when in reality we are not
Optimistic Bias
The tendency to think that good things are going to happen to us, and less likely to think that bad things will happen to us
Impact Bias
The tendency to overestimate the emotional impact of events that have not happened
Perception of societal changes are a reflection of changes within ourselves
The tendency of old people to perceive the world as less orderly or virtuous
Belief in a Just World
The degree to which someone believes there is order/justice in the world
Social Comparison
The act of comparing ourselves to others’ situations in an upward/downward context
Counterfactual Comparison
The act of comparing what actually happened with what could have happened in an upward/downward context
Close-Call Counterfactual
The tendency of it being easier to criticize one’s self for small insignificant details that may have changed an outcome of a situation, versus majorly messing up (ex., missing a flight by 1 minute vs 3 hours)
Regret
The result of an upward counterfactual comparison, the painful longing for an alternative that could have been better
Regret of Action
A regret of doing something
Regret of Inaction
A regret of not doing something
Zeigernick Effect
The tendency in general to remember details of unfinished tasks more than finished tasks
Reliability
Consistency of a test’s results
Validity
The extent to which a test mesaures what it is designed to measure
Random Assignment
Ensuring that each participant in an experiment has an equal probability of being in the different conditions
Internal Validity
The extent to which an experiment allows confident statements about cause and effect
External Validity
The extent to which the results of an experiment can be generalized to other circumstances
Demand Characteristics
Cue that makes participants aware of how the experimenter expects them to behave
Motivation
The force that moves people toward desired outcomes
Goal
A desired outcome; something one wishes to achieve or accomplish
Motive
A high-level goal fundamental to social survival
Attention
The process of consciously focusing on aspects of our environment or ourselves
Automaticity
The ability of a behavior or cognitive process to operate without conscious guidance once it is put into motion
Exemplar
A mental representation of a specific episode, event, or individual
Schema
A mental representation capturing the general characteristics of a particular class of episodes, events, or individuals
Priming
The process of activating knowledge or goals, or making them ready for use
Chronically Accessible
The state of being easily activated, or primed, for use
Attitudes
Favorable or unfavorable evaluations of a particular person, object, event, or idea
Emotions
Relatively intense feelings characterized by physiological arousal and complex cognitions
Moods
Relatively long-lasting feelings that are diffuse and not directed toward particular targets
Self-Concept
A mental representation capturing our views and beliefs about ourselves
Self-Esteem
Our attitude toward ourselves
Reflected Appraisal Process
The process through which people come to know themselves by observing or imagining how others view them
Self-Perception Process
The process through which people observe their own behavior to infer internal characteristics such as traits, abilities, and attitudes
Self-Regulation
The process through which people select, monitor, and adjust their strategies in an attempt to reach their goals
Self-Presentation
The process through which we try to control the impressions people form of us; synonymous with impression management
Affordance
An opportunity or threat provided by a situation
Descriptive Norm
A norm that defines what behaviors people typically perform in a given situation
Pluralistic Ignorance
The phenomenon in which people in a group misperceive the beliefs of others because everyone acts inconsistently with their beliefs
Injunctive Norm
A norm that describes what is commonly approved or disapproved in a situation
Scripted situation
A situation in which certain events are expected to occur in a particular sequence
Individualistic Culture
A culture that socializes its members to think of themselves as individuals and to give priority to their personal goals
Collectivistic Culture
A culture that socializes its members to think of themselves in terms of their relationships and as members of the larger social group, and to prioritize the concerns of their relationship partners and groups before their own
Person-Situation Fit
The extent to which a person and a situation are compatible
Socialization
The process whereby a culture teaches its members about its beliefs, customs, habits, and language