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Law of Demand
When a good’s price is lower, consumers will buy more of it
Substitution Effect
When consumers consume less of one good and more of other goods (because of price)
Income Effect
The change in consumption resulting from a change in real income
Demand Schedule
A table that lists the quantity of a good that a person will purchase at each price in a market

Drawing of a demand curve
Ceteris Paribus
All other things held constant - the only thing that changes is price
Three things that would cause a change in demand
Income, population, prices of related goods
Normal goods
A good that consumers will demand more of when their incomes increase (shift right)
Inferior goods
An increase in income causes demand for these goods to fall (shift left)
Complements
Two goods that are bought and used together
Substitutes
Goods used in place of one another
Inelastic demand
Relatively unresponsive to price changes (necessities)

Drawing of inelastic demand - closer to vertical
Elastic demand
Very responsive to price changes

Drawing of elastic demand - close to horizontal
If elasticity of demand is less than one
Inelastic
If elasticity of demand is greater than one
Elastic
If elasticity of demand is equal to one
Unitary elastic
Two factors needed to calculate total revenue
Quantity demanded, price
Three reasons for a good or service being elastic or inelastic in demand
Necessity vs luxury, limited budget, availability of substitute goods
The Law of Supply
Producers will offer more goods as the price goes up and fewer as the price falls

Drawing of a supply curve
Marginal product of labor