Media GCSE magazines

what is audience positioning

what is audience positioning

a technique used to persuade the audience to interpret a media product in a particular way

what is a convention

an established rule or shared understanding used in the creation of media products. conventions are more likely to be taken for granted as ‘the was we do things’ rather than formally written

what is an editorial

a statement of a newspaper’s position on a topic often written by the editor (the thoughts and opinions of the editor)

label this image with conventions

1. ok

2. congrats x

describe tatler’s target audience

• succeeders

• aristocratic

• educated

tatler cover annotations

‘love in the time of corona’ cover line

1. play on words - ‘love in the time of cholera’ book (offers playful and fun entertainment)

2. upper class will get cerebral pleasure

3. connotations of tradition (personal identity

4. positions the audience as part of a community

5. serif font - traditional, tall, slim, sophisticated

tatler annotations

‘see EU later! who to stay in touch with on the continent’

• brexiteers right wing

• knowing wealthy people

• implying there is a hierarchy

• stereotype of upper class - snobby

• binary opposition - positioning the audience to be selective and judgemental

tatler annotations

main image

• big dress that goes from width to width and fills the frame - highlights the importance of glamour and fashion to aristocrats

• stance is not dainty but is masculine

tatlerannotations

masthead

1. slightly covered - well known brand

2. tatler - a posh way of saying gossip (appeals to upper class audience)

3. synonymous with fashion and high society

describe heat’s target audience

• strugglers that have a live for the day kind of attitude and don’t think about the future