what is audience positioning
a technique used to persuade the audience to interpret a media product in a particular way
what is a convention
an established rule or shared understanding used in the creation of media products. conventions are more likely to be taken for granted as āthe was we do thingsā rather than formally written
what is an editorial
a statement of a newspaperās position on a topic often written by the editor (the thoughts and opinions of the editor)
label this image with conventions
ok
congrats x
describe tatlerās target audience
succeeders
aristocratic
educated
tatler cover annotations
ālove in the time of coronaā cover line
play on words - ālove in the time of choleraā book (offers playful and fun entertainment)
upper class will get cerebral pleasure
connotations of tradition (personal identity
positions the audience as part of a community
serif font - traditional, tall, slim, sophisticated
tatler annotations
āsee EU later! who to stay in touch with on the continentā
brexiteers right wing
knowing wealthy people
implying there is a hierarchy
stereotype of upper class - snobby
binary opposition - positioning the audience to be selective and judgemental
tatler annotations
main image
big dress that goes from width to width and fills the frame - highlights the importance of glamour and fashion to aristocrats
stance is not dainty but is masculine
tatlerannotations
masthead
slightly covered - well known brand
tatler - a posh way of saying gossip (appeals to upper class audience)
synonymous with fashion and high society
describe heatās target audience
strugglers that have a live for the day kind of attitude and donāt think about the future