Media GCSE magazines

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what is audience positioning

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11 Terms

1

what is audience positioning

a technique used to persuade the audience to interpret a media product in a particular way

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2

what is a convention

an established rule or shared understanding used in the creation of media products. conventions are more likely to be taken for granted as ā€˜the was we do thingsā€™ rather than formally written

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3

what is an editorial

a statement of a newspaperā€™s position on a topic often written by the editor (the thoughts and opinions of the editor)

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4
<p>label this image with conventions</p><p></p>

label this image with conventions

  1. ok

  2. congrats x

<ol><li><p>ok</p></li><li><p>congrats x</p></li></ol>
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5

describe tatlerā€™s target audience

  • succeeders

  • aristocratic

  • educated

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6

tatler cover annotations

ā€˜love in the time of coronaā€™ cover line

  1. play on words - ā€˜love in the time of choleraā€™ book (offers playful and fun entertainment)

  2. upper class will get cerebral pleasure

  3. connotations of tradition (personal identity

  4. positions the audience as part of a community

  5. serif font - traditional, tall, slim, sophisticated

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7

tatler annotations

ā€˜see EU later! who to stay in touch with on the continentā€™

  • brexiteers right wing

  • knowing wealthy people

  • implying there is a hierarchy

  • stereotype of upper class - snobby

  • binary opposition - positioning the audience to be selective and judgemental

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8

tatler annotations

main image

  • big dress that goes from width to width and fills the frame - highlights the importance of glamour and fashion to aristocrats

  • stance is not dainty but is masculine

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9

tatlerannotations

masthead

  1. slightly covered - well known brand

  2. tatler - a posh way of saying gossip (appeals to upper class audience)

  3. synonymous with fashion and high society

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10

describe heatā€™s target audience

  • strugglers that have a live for the day kind of attitude and donā€™t think about the future

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11

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