Marcus Rashford Media Studies Flashcards

Flashcards covering key topics from the Marcus Rashford media studies lectures.

What makes Marcus Rashford a CSP (Celebrity Social Philanthropist)?

He is a high-profile footballer who uses social media to promote good causes and social campaigns, often in contrast to other celebrities.

Name three social media campaigns Marcus Rashford has embraced.

inthebox, #FareShareUK, #FreeSchoolMeals, #BlackLivesMatter, #EndChildFoodPoverty, #MarcusRashfordBookClub

How does Marcus Rashford communicate with power differently from traditional sports stars?

He speaks to power, using social media channels to address political or social issues directly.

According to Blumler and Katz's Uses and Gratifications theory, what is one reason people engage with Marcus Rashford's media presence?

Information and Education: Marcus’s work on food poverty has taught many about the challenges.

According to Blumler and Katz's Uses and Gratifications theory, what is another reason people engage with Marcus Rashford's media presence?

Sport at the highest level is particularly engaging; Media Audience: Why do people engage with Marcus Rashford?

What social media channels does Marcus Rashford use?

Instagram, Snapchat, Twitter, Facebook, and his official website.

What is a common convention used on social media platforms to drive content and engagement?

The power of a like or a share.

What design agency created Marcus Rashford's official website?

Happy2Host, a London-based Wordpress design agency.

What are some key areas to analyse on Marcus Rashford's official website?

Use of logo, Menu system, Use of image, Colour, Layout, Website features, Mode of address

What is 'pull to refresh'?

A common convention where fresh content is downloaded and the audience waits impatiently for new material.