the marketing mix
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6 Terms
what are the factors in the marketing mix
product
price
promotion
place
what is products
physical objects that the business sells to customers, it must meet their needs using market research.
what is place
it refers how the products get distributed to the customers
what is price
refers to how much the customers pay for the product/service, it is influenced by competitiveness and the uniqueness of the product
what is promotion
refers to how the businesses communicate with the customers, it persuades, informs and reminds them about the businesses product/service
what can affect which part of the marketing mix is the most important out of the rest
competitiveness of the business
changing customer needs
impact of technology (e-coomerce and m-commerce)
Note 
Flashcards (27)