4.2 Monopoly

0.0(0)
studied byStudied by 7 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/10

flashcard set

Earn XP

Description and Tags

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

11 Terms

1
New cards

A monopoly is where:

There's only one firm in the market

2
New cards

Pure monopoly

Firm has 100% market share

3
New cards

Legal Monopoly

When firm controls over 25% of market share e.g Tesco

4
New cards

Monopoly assumptions

1. Assume there is only 1 firm with 100% control
2.assume firm is profit maximiser so will produce at MC=MR
3.High barriers to entry e.g patents

5
New cards

What are the 4 barriers of entry

1. Legal barriers
2. Sunk costs
3. Economies of scale
4. Brand loyalty

6
New cards

What are legal barriers

Patents, copyrights and trademark that stop new firms using ideas of firms already in the market

7
New cards

Sunk costs are

Money invested that can't get back e.g advertising or specialist machinery
(high cost of failure)

8
New cards

Internal economies of scale

Reduces LRAC
6 Types of internal economies of scale
RMFPTM
(Richards mum flies past the moon)
1.Risk bearing
2.Managerial
3.Financial
4.Purchasing
5.Technical
6.Marketing

9
New cards

Brand Loyalty

Strong branding from original firms makes impossible for new firms to make sales

10
New cards

Monopoly Diagram

knowt flashcard image
11
New cards