MODULE 1: THE MARKETING MIX AND THE MARKET ENVIRONMENT QUIZ

The director plans to post the menu for the day by 5:00 each morning. This information will include the nutrition facts associated with breakfast, lunch, and dinner, and describe the standards used in the meal preparation.

Which activity is the community center using to create value through its menu marketing?

A. Identifying the food insecurity

B. Co-branding with the warehouse

C. Promoting its food partnerships

D. Creating awareness of fresh meals

D. Creating awareness of fresh meals

The community center is the first in the city to offer freshly prepared meals in partnership with the food warehouse.

Which stage of the product life cycle do the meals represent to the community?

A. Introduction

B. Maturity

C. Decline

D. Growth

A. Introduction

The director plans to design and implement a marketing campaign.

Which example describes the director's primary goal for the marketing campaign?

A. Fundraising for other programs

B. Distributing local food from the warehouse

C. Promoting awareness of its food offerings

D. Creating educational resources for citizens

C. Promoting awareness of its food offerings

What is one example of an uncontrollable element of the community center's marketing environment?

Community partnership advertising campaign

Citizen participation in meals

Number of meals prepared daily

The center's social media content

Citizen participation in meals

The director researches the reason for the community's food insecurity and learns that companies closed during the recent recession and left individuals without jobs. This unemployment has created significant food insecurity among those who remain without stable incomes.

Which element of the PEST analysis is the community center responding to by creating its meal program?

Tracking food donations using technology

Social influencers in the community

Economic needs of community citizens

Legal requirements for food preparation

Economic needs of community citizens

Which ethical consideration in marketing is illustrated by the community center's meal program?

Creating new partnerships

Posting community testimonials

Providing dairy-free products

Offering food to everyone

Offering food to everyone