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5 major promotion tools (1 of 5)
direct and digital marketing
any paid form of non personal presentation and promotion of ideas, good, or services by an identified sponsor
advertising
the use of short term actives to encourage the purchase or sale of a product or services
sales promotion
promotion category=______ use of displays, discount, coupons and demonstrations
sales promotion
includes sales presentation trade shows and incentives programs
personal selling
in addition to specific marketing requires ___ for the greatest impact
promotion, product, price, place to be coordinated
changes to the marketing model include that consumers are changing and better informed that marketing strategies and are moving to
digital technologies
today’s consumers do not need to reply on market’s supplies that product and services because they can use ___ to seek out wealth of information
internet
shifting away from mass marketing, markets are developing ______
focus on marketing programs
specialize in highly targeted media selection that an advertiser might us to reach segmentors with personal networks
online social networks
companies are doing less (1)_____ and more (2)_____=
1.mass marketing
2.digital marketing
digital marketing has several categories which is the fastest
mobile
the key to ____ traditional mass media with online mobile in social media is best engaged to costumers the message and enhance
integrate
markets might view themselves as _____
content marketing managers
companies often fail to integrate their messages to consumer because ____
communications often come from different parts of the company
integrated marketing communications require a company’s mass media to all
deliver a clear, consistent, and compelling message
advertising is used mostly used by____
business firms
the decision about impact and engagement fall into ____ decisions
media
an advertising is classified by a primary purpose which is to inform, persuade or ______
remind
advertising objectives should be based on marketing mix, positioning and
past decisions about the target market
advertising is a good way to _______, inform, persuade
engage
which of the following is an objective of information advertising
suggest new uses for a product
becomes more important as competition increases with this advertising it helps build selective demand
persuasive advertising
advertising war (competition)
comparative advertising
keeping a brand in the customer’s mind during the off seasons is mostly likely a goal in ___ advertising
reminder
after determine a company in developing
set an advertising budget
brands in a market with many competitors in high advertising clutter must ____
be advertising more heavily to noticed in the market-place
when the product differs greatly from competitors
advertising can point out differences to consumers
product placement in tv programs and movies is an example of
branded entertainment
the first step in creating an effective advertising message is
planning a message strategy
developing an effective message strategy is identifying ____
consumer benefits
after creating a message strategy statement and advertiser must develop a compelling____
creative concept
the advertiser must find the best approach, style, word, format and _____
tone
an illustration, headline, and a copy are the 3 ___ elements of advertising
format