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long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
sensory memory
the immediate, very brief recording of sensory information in the memory system
Encoding
the processing of information into the memory system—for example, by extracting meaning.
primacy and recency effect
the tendency to show greater memory for information that comes first or last in a sequence
anterograde amnesia
inability to form new memories
retrograde amnesia
loss of memories from our past
proactive interference
the disruptive effect of prior learning on the recall of new information
retroactive interference
the disruptive effect of new learning on the recall of old information
Algorithm
A methodical, logical rule or procedure that guarantees solving a particular problem.
Heuristic
a simple thinking strategy (short cut) that allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
implicit memory
Memories we don't deliberately remember or reflect on consciously
explicit memory
memory of facts and experiences that one can consciously know and "declare"
framing effect
The decision-making bias that results from the way a decision, question, or problem is worded
short-term memory
activated memory that holds a few items briefly before the information is stored or forgotten. 7 plus or minus 2
confirmation bias
a tendency to search for information that confirms one's preconceptions
rehearsal
the process of keeping information in STM by mentally repeating it
Hippocampus
brain structure in the limbic system; helps process explicit memories for storage
Cerebellum
Brain structure - helps process implicit memory
Priming
the activation, often unconsciously, of particular associations in memory
procedural memory
Type of long-term memory of how to do certain things (skills, actions)
episodic memory
A type of long-term memory for your specific events, situations, and experiences (autobiographical)
state-dependent memory
memory retrieval is best when an individual is in the same state of consciousness as they were when the memory was formed (same mood or place)
automatic processing
unconscious encoding of incidental information
effortful processing
encoding of information that takes effort and attention
iconic memory
visual sensory memory
echoic memory
auditory sensory memory
Elizabeth Loftus' research on eyewitness testimony
series of experiments reveals that memory can be radically altered by the way an eyewitness is questioned after the fact. New memories can be implanted and old ones unconsciously altered under interrogation.
availability heuristic
making a decision based on the answer that most easily comes to mind (most available in ones memory)
representativeness heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
encoding failure
the inability to recall specific information because it was never encoded in the first place
distributed practice
spacing the study of material to be remembered by including breaks between study periods
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
shallow processing
encoding on a basic level based on the structure or appearance of words
priming effect
the activation of certain associations, thus predisposing your perception, memory, or response
Gardner's Theory of Multiple Intelligences
Seven defined types of intelligence: linguistic, logical-mathematical, musical, visual-spatial, bodily-kinesthetic, interpersonal, intrapersonal
Flynn effect
the phenomenon that shows intelligence test performance has been increasing over the years
Reliability
consistency of measurement
Validity
the extent to which a test measures or predicts what it is supposed to
Apptitude test
a test designed to predict a person's future performance
acheivement test
a test designed to assess what a person has learned
normal curve (normal distribution)
a symmetrical, bell-shaped curve that describes the distribution of many types of data; most scores fall near the mean (about 68 percent fall within one standard deviation of it) and fewer and fewer near the extremes.
Standardization
defining uniform testing procedures and meaningful scores by comparison with the performance of a pretested group
stereotype threat
a self-confirming concern that one will be evaluated based on a negative stereotype
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