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Ad hominem argument
Literally meaning “to the man”, ad hominem is a term applied to statements that appeal to one’s emotions, prejudices, or special interests rather than one’s reason or intellect. The phrase is used in argument to signify remarks attacking an opponent’s character and personality rather than answering his contentions and beliefs. “Hes stupid”
Ambiguity
Doubtfulness or uncertainty of intention or meaning. Refers to a statement that is subject to more than one interpretation. “The woman hit the man with an umbrella”
Analysis
Writing that carefully examines and explores a subject with the objective of gaining understanding.
Argumentation
A set of opinions expounded in a work. In an argument essay, one will be required to determine a position and defend that position by citing specific examples to support the stance selected.
Attitude
Attitude of writer toward his/her subject matter determines the tone of their work. Pessimistic, optimistic, detatched, outraged, whimsical, satirical, etc.
Asyndetion
A form of verbal compression consisting of eliminating connecting words between clauses. “I came, I saw, I conquered”
Begging the question
A logical fallacy. Taking a conclusion for granted before it is proved or assuming the propositions something that is to be proved in the conclusion. “Should an evil man like smith be chosen?”
Clause
A part that comprises a sentence. It, however, cannot stand alone, as a clause does not have either a subject or a verb or a necessary direct object. “stands alone”, or “once it stands alone”
Colloquial/colloquialism
A word or phrase used in conversation suggesting a regional, easy, informal, style of writing or speaking. “Yall”
Didactic
Refers to the use of writing for teaching, for offering guidance in moral, religious, and ethical matters
Euphemism
The substitution of an agreeable or at least non-offensive expression for one whose plainer meaning might be harsh or unpleasant.
Exposition
A form of writing that defines, explains, and interprets.
False analogy
When two cases or examples are not sufficiently parallel in thought, these axamples lead readers to accept a claim or connection between them
Figurative language
A word or phrase that is innacurate literally, but it describes by calling to mind sensations or responses that evoke feelings. Simile
Imagery
Induces all senses creating pictures in the mind
Inversion
Reversal in the syntactical order of a sentence. “ a damsel with a dulcimer in a vision once I saw”
Juxtaposition
To compare side by side in order to emphasize differences
Metonymy
The substitution or the name of an attribute for an entire item.
Non sequitur
Literally means “it does not follow” linking two ideas or events that are not related
Onomatopoeia
The formation of a word from a sound associated with what is named
Oxymoron
A type of paradox that combines two terms ordinarily seen as opposite
Pacing
The technique a writer uses to move the reader along to a conclusion
Paradox
An assertion that seemingly opposes common sense, yet it may have some truth to it
Pedantic
An adjective that describes words, phrases, or general tone that is overly scholarly, academic, or both
Personification
The giving of human qualities to an animal, object, or idea
Polysyndeton
A rhetorical term for the repeated use of conjunctions to link together a succession of words, clauses, or sentences
Prosaic
Conversational language or everyday language
purpose
the reason an author is sharing his or her piece
repetition
the intentional reuse of a word, phrase, line , or other element more than once to achieve the desired effect
Shift
a change or movement in a work to signify insight gained
Style
The authors technique in using words, phrases, and sentences to form ideas and create their unique purpose.
Synthesis
A persuasive argument supported with evidence.
Understatement
Purposefully represents a thing as much less significant than it really is “Oh, it was important all right”