History of Illustration and Design Test 2

Who was the pioneer of motion graphics known for the movie poster, 'Man with the Golden Arm'?

Saul Bass

Who founded the Pushpin studio with Seymour Chwast?

Milton Glaser

What is considered the most important Art Deco book that codified the Art Deco approach to layout?

Layout

What French exhibit started the Art Deco Movement?

International Exhibition of Modern Decorative and Industrial Arts

Name two Art Deco Typefaces.

Bifur, Peignot

What Zurich publication did Josef Muller-Brockmann edit?

New Graphic Magazine

What style relies on sans serif fonts, mathematical grids, and objective photography?

Swiss Style

What are the three typefaces associated with the Swiss Style?

Grotesk, Univers, Helvetica

What’s another name for Swiss Style?

International Typographic Style

Who is recognized as the Father of Swiss Design?

Ernst Keller

What Swiss Stylist wrote a manifesto called 'Concrete Painting' advocating for universal art based on mathematical construction?

Max Bill

What style reflects the 60s youth culture using various symbolic elements?

Psychedelic Style

Who was the first rock poster artist of the 60s to receive formal academic training?

Victor Moscoso

Name two typefaces developed by the Pushpin studio during the Revival Style.

Baby Teeth, Art Tone

Who brought Swiss Style to M.I.T’s publishing press?

Jacqueline Casey

What discovery in 1922 added elements like ziggurats and lightning bolts to design?

King Tut's tomb

Who designed the poster for Fritz Lang’s Metropolis?

E McKnight Kauffer

What graphic designer went blind from diabetes and used abstract design informed by indigenous patterns?

Alvin Lustig

Who created the ubiquitous Ulysses cover for James Joyce, reducing design to cubism?

Edward McKnight Kauffer

Who initiated the American approach to modern graphic design and had an influential teaching role?

Paul Rand

Who is considered the Father of New Wave or Swiss punk typography?

Wolfgang Weingart

What Swiss designer innovated with type, litho-film collage, and Xerox collage?

Wolfgang Weingart

Name one typeface developed during the Psychedelic period and its creator.

Smoke, created by William Page

Who designed the Baby Teeth typeface and used it for a famous Bob Dylan poster?

Milton Glaser

How did the Pushpin studio constantly evolve in style?

By changing their style from flat graphic to volume to pattern.

Who was the first in Holland to combine photography with typography and referred to himself as a typotect?

Piet Zwart

Who is recognized as the pioneer in information graphics and used new typography in his Sweet’s catalog?

Ladislav Sutnar

What is the Van De Graf Canon and how did Jan Tschichold apply it?

It was used by Tschichold to develop layouts for books and business cards.

How did the Armory Show affect Edward McKnight Kauffer?

It prompted him to leave college to learn about cubism after seeing the show.

Who designed an elementary design fundamentals class at the Basel School of Design with help from Emil Ruder?

Armin Hoffman, based off Johan Itten.

Who primarily used the Univers typeface in his typography classes and wrote a influential book?

Adrian Frutiger

According to Paul Rand, what is one of the most important qualities of a logo?

Distinctive.

According to Paul Rand, what matters more than the style of the letterform in logo design?

Versatility.

What typeface should New Typographers use according to Jan Tschichold's essay?

Sans Serif.

What two colors should be used in the foreground according to Jan Tschichold's essay?

Red, Blue.

Label the Artist

A.Tolmer

Label the Artist

Ed. Mcknight Kauffer

Label the Artist

A.M. Cassandre

Label the Artist

Piet Zwart

Label the Artist

Ladislav Sutnar

Label the Artist

Jan Tschichold

Label the Artist

Theo Balmer

Label the Artist

Max Bill

Label the Artist

Emil Ruder

Label the Artist

Armin Hoffman

Label the Artist

Josef Muller-Brockman

Label the Artist

Jacqueline Casey

Label the historic Graphic Style

Art Deco

Label the historic Graphic Style

Art Deco

Label the historic Graphic Style

New Typography

Label the historic Graphic Style

New Typography

Label the historic Graphic Style

New York School

Label the historic Graphic Style

New York School

Label the historic Graphic Style

New York School

Label the historic Graphic Style

Revival

Label the historic Graphic Style

Revival

Label the historic Graphic Style

Psychedelic

Label the historic Graphic Style

Psychedelic

Label the historic Graphic Style

New Wave

Label the historic Graphic Style

New Wave

Label the historic Graphic Style

New Wave

Label the historic Graphic Style

Swiss Style

Label the historic Graphic Style

Swiss Style

Label the Artist

Saul Bass

Label the Artist

Alvin Lustig

Label the Artist

Paul Rand

Label the Artist

Elaine Lustig

Label the Artist

Bradbury Thompson

Label the Artist

Milton Glasser

Label the Artist

David Goines

Label the Artist

Rick Griffin

Label the Artist

Victor Moscoso

Label the Artist

Wolfgang Weingart

Label the Artist

April Greiman

Label the Artist

Willi Kunz

Explain in depth four major graphic design styles from New Typography to New Wave. For each graphic style please explain the culture and the historical events that led and influenced that style. Please include the characteristics, influences, and type creation. Also, please include at least two designers that worked within that graphic style and explain their work. Your essay must include at least four of these graphic design periods: New Typography, Art Deco, International Typographic Style (Swiss Style), New York School, Revival, Psychedelic, or New Wave. (Essay Part1:New Typography)

Influences are Bauhaus Constructivism, and Characteristics are Grid Alignment, White space, and Typefaces are Futura and Gill Sans. Futura was designed by Paul Renner and was influenced by the Universal Typeface, and Gill Sans was designed by Eric Gill, who was an incredible designer that worked in a lot of different styles

Explain in depth four major graphic design styles from New Typography to New Wave. For each graphic style please explain the culture and the historical events that led and influenced that style. Please include the characteristics, influences, and type creation. Also, please include at least two designers that worked within that graphic style and explain their work. Your essay must include at least four of these graphic design periods: New Typography, Art Deco, International Typographic Style (Swiss Style), New York School, Revival, Psychedelic, or New Wave. (Essay Part 2: Art Deco )

Influences are Cubism and Bauhaus, and Characteristics are Pastel Colors and Repeated Patterns, and Typefaces are Bifur and Peignot . Bifur was designed by A.M. Cassandre and was extreme art deco because of the repeated lines in the letter forms, and Peignot was also designed by A.M. Cassandre. Edward McKnight Kauffer was artist and he designed a lot with Textiles

Explain in depth four major graphic design styles from New Typography to New Wave. For each graphic style please explain the culture and the historical events that led and influenced that style. Please include the characteristics, influences, and type creation. Also, please include at least two designers that worked within that graphic style and explain their work. Your essay must include at least four of these graphic design periods: New Typography, Art Deco, International Typographic Style (Swiss Style), New York School, Revival, Psychedelic, or New Wave. (Essay Part 3: International Typographic Style)

Influences are New Typography and Bauhaus and Characteristics are Grid Alignment and San Serif, and Typefaces are Helvetica and Univers and Ernest Keller is the Father of Swiss Style and had very symbolic works and Max Bill was a architect that is designing typography.

Explain in depth four major graphic design styles from New Typography to New Wave. For each graphic style please explain the culture and the historical events that led and influenced that style. Please include the characteristics, influences, and type creation. Also, please include at least two designers that worked within that graphic style and explain their work. Your essay must include at least four of these graphic design periods: New Typography, Art Deco, International Typographic Style (Swiss Style), New York School, Revival, Psychedelic, or New Wave. (Essay Part 4: Revival)

Influences are Art Deco and Comics and Characteristics are playful and Pattern and Typefaces are Baby Teeth and was designed by Milton Glasser and was used in his posters and Artone was designed by Seymour Chwast and the typeface was use for his album covers