Social Influence - types and explanations

what are Kelman's 3 types of conformity

- compliance
- identification
- internalisation

what is conformity

the tendancy to change what we do, think or say in response to the influence of real or imagined pressure from a majority group

what is compliance

- only publicly agreeing with the majority not internally
- doesn't lead to a change in the persons beliefs and is temporary

what is identification

- someone adopts the views of a group they admire
- doesn't always lead to a change in beliefs
- could only be for show

what is internalisation

- person accepted fully the beliefs of the majority publicly and when they are away from the group
- often changes a persons beliefs
- usually permanent

which two people came up with NSI and ISI

Morton Deutsch and Harold Gerard

what is Normative social influence ( NSI )

• wanting to be liked

• emotional rather than cognitive process

• leads to conformity

what is Informational Social Influence ( ISI )

• wanting to be right

• about who has better information - you or the rest of the group

• we follow the behaviour of the group because we want to be right

• leads to internalisation

what are people called who are greatly concerned with being liked by others

nAffiliators

which two people discovered that students who were nAffiliators were more likely to conform

Paul McGhee and Richard Teevan

what is a dissenter

another non conforming person in a group that reduces NSI and makes a participant less likely to conform to the majority