Advertising principles

study guide for final

the four tools of product, price, place {distribution}, and promotion used together are called the

marketing mix

when a consumer trades something of value for a desired product or service {Ex. paying money for a phone}

exchange

a set of related ads or promotions that are variations on one specific theme

campaign

the creative idea or _________________ is the logic and planning behind an ad that gives it direction and focus

concept {big idea}

sings and posters are ex of _________ media

outdoor

Radio and television are ex of __________ media

broadcast

Nike, Play-doh, and crest are all ex of __________

brands

computers, automobiles and toothpaste are all examples of

products

A _________ is a perception, often emotional, that results from interactions with information about a company or line of products.

brand

store brands are also referred to as

private labels

making false claims is a violation of

ethics

if you are a charity. foundation, association, hospital, museum or similar what of url should you use

.org

which of the following is a basic role of advertising

identification

paid persuasive communication that uses mass and interactive media to connect an identified sponsor with a target audience is called

advertising

all the different forms of communication about a brand that appear in a variety of media {print as, online ad, podcast}

marketing communication

advertising is effective only for informing consumers about products and services

false

homemade videos and commercials posted on youtube are examples of consumers-generated content

true

the sponsor is identified in an advertising message

true

products can be services and ideas, as well as goods.

true

through consistency advertising can transform a product into a distinctive brand

true

during the early age of print, ads looked like what we call classified advertising today

true

the use of unconventional marketing activities intended to get buzz on a limited budget

guerilla marketing

a brand appearing in a tv program or movie as a prop

product placement