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Inter personal attraction
A positive attitude held by one person towards another
person
► Why is inter-personal attraction important?
► Need to belong
► Cooperation and partnership
► The opposite of ostracism – physical and social isolation
► ProcreatioN
Concept of need
It is a psychological feature that arouses an organism to
action toward a goal, giving purpose and direction to
behaviour.
What predicts attraction
Propinquity effect
similarity (actual or perceived) like opinions, personality , interests and experiences ,
physical attractiveness :cultural standards of beauty , power of familiarity
Reciprocal liking
Bowbly’s theory of attachement
Infants have innate need to attach
► Attachment to caregivers is attachment for survival
► Attachement to primary caregiver (mother) is unique (separationanxiety)
► Individuals develop different expectations about relationships
based on experiences with primary caregiverS
Propinquity effect
Attraction due to level and degree of interaction
Relational Ambivalence
the experience of holding simultaneous, contradictory feelings of attraction and repulsion, or love and doubt, toward a romantic partner or within a relationship
Challenges of modern relationships
First time in history so many adults are living
alone
► Almost 50% of marriages are ending in divorce
because expectations are going up- what one
village provided in the past is now expected from
one person (Esther Perel)
► There is Relational Ambivalence.
► There is global crisis of lonelines
Helping behavior
actions designed to assist another person with a problem or to relieve their distress., even at the cost to oneself
Hostile argression
Aggression driven by anger, meant to hurt someone
Instrumental agression
Aggression used as a way to achieve another goal. Like ex terrorism
Attitude
A positive or negative feeling toward something or someone.
3 components of an attitude
: Beliefs (thoughts), feelings, and behaviour.
How is attitude formed
Process of Social Learning or Socialization, through reinforcement,
association of stimuli and by observation
Influence of group
Influence of culture
Balance theory
Cognitive dissonance theory
Feeling uncomfortable when beliefs and actions don’t match Cognitive dissonance theory suggests that people prefer cognitive consonance, where two attitudes, beliefs, or ideas are consistent with one another.
Theory of planned behavior
Our behaviour is guided by intentions, attitudes, social norms, and perceived control.
Prejudice
A negative attitude toward a group based on assumptions.
Components of prejudice
Affective
Behavioral
Cognitive
Social learning theory
We learn how to behave by watching others and copying them.
Key idea:
We observe role models (parents, teachers, celebrities, friends)
If their behaviour seems rewarded or accepted, we imitate it
Social identity theory
We like our own group more than other groups to feel good about ourselves.
People divide the world into “us” (in-group) and “them” (out-group)
Favoring our group boosts self-esteem
Example: Supporting your school and thinking it’s better than others.
Fundamental attribution error
We blame people, not situations, for their behaviour.
Key idea:
We overestimate personality (lazy, rude, careless)
We underestimate the situation (stress, pressure, bad day)
Example: Calling someone lazy for being late, ignoring traffic or emergencies.
Social exchange theory
We do things when we think we’ll get something in return.
Key idea:
People try to maximize rewards and minimize costs
Social behaviour is like a cost-benefit calculation
📌 Example: Helping someone because you expect gratitude or help later.
Cognitive dissonance theory
Feeling uncomfortable when thoughts and actions don’t match.
Key idea:
Contradictory beliefs or actions create mental discomfort (dissonance)
People try to reduce this discomfort by changing beliefs or behaviour
📌 Example: Saying smoking is bad but still smoking → discomfort.
Goal setting theory
How well we reach goals depends on how clear and achievable they are.
Key idea:
Goal achievement depends on:
Incentives (rewards)
Self-perception (belief in ability)
Desirability (how much we want it)
Accessibility (how realistic it is)
Social comparison theory
We judge ourselves by comparing ourselves to others.
Upward Comparison
Comparing yourself to someone better than you.
Example: Comparing your grades to a top student.
Downward Comparison
Very simple:
Comparing yourself to someone worse off than you.
Example: Feeling better because someone else did worse on a test.
Affective prejudice
an attitude composed of negative feelings or emotions towards a group of people.
Behavioral prejudice
discrimination against members of a group
Cognitive prejudice
holding stereotype beliefs and
expectations about members of a grouP
Stereotype
A fixed belief about a group that ignores individual differences.
Discrimination
Acting unfairly toward someone because of their group.
Social identity theory
People prefer their own group to feel better about themselves
Fundamental attribution error
Blaming behaviour on personality instead of the situation
Persuasion
Trying to change beliefs, attitudes, or behaviour.
Central route to persuasion
Persuasion using logic and careful thinking.
Peripheral route to persuasion
Persuasion using emotions, images, or attractiveness
Helping behavior can be due to
Social exchange theory
Reciprocity norm
Social responsibility norm
Evolutionary theor
How to reduce agression
Using a social learning approach like:
Rewarding and modelling non-aggression
Presence of non-aggressive models
Building empathy towards others
Ways to reduce aggression
Anger management
Teaching non violent ways to deal with difficult
situation
Psychologically informed correctional treatment
programs
Catharsis hypothesis
the idea that releasing anger (for example by shouting, hitting something, or expressing aggression) will reduce future aggression.
However
Catharsis does NOT reduce aggression
It can actually increase or aggravate aggression