COLORS

DESKTOP PUBLISHING

COLOR WHEEL

On a _____ ______, the colors are arranged in sequences such that complementary colors sit opposite each other.

COLOR HARMONIES

______ ______ are color combinations that work well together.

PRIMARY COLORS

The three _____ ____, red, yellow, and blue, CANNOT be created by mixing other colors.

SECONDARY COLORS

Mixing primary colors together produces the _______ _______ orange, green , and purple.

TERTIARY COLORS

Mixing primary and secondary colors together produces ______ ______.

COLOR HARMONIES

Overtime, designers have identified ______ _____, classic combinations of colors that tend to be effective together.

COMPLEMENTARY

Two colors opposite each other on the wheel are called ________.

ANALOGOUS

A set of colors that sit next to each other on the wheel is called ________.

MONOCHROMATIC

Different shade, tints, or tones of a single base color are referred to as _______.

TRIADIC

Three colors evenly spaced around the wheel are ______.

TETRADIC or DOUBLE COMPLEMENTARY

Four colors arranged in two complementary pairs are ________ or ________ __________

WARM

______ colors range from the reds and oranges through the yellows and typically evoke feelings of energy and coziness.

COOL

_______ colors range from greens through blues and purples and are associated with calm, serenity, or sadness.

HUE

The ______ refers to the specific pure color on the color wheel.

SATURATION

_________ describes the intensity of purity of a color.

BRIGHTNESS

________ describes how light or dark a color is.

TINT

A _____ is the base hue plus white, which lightens the color.

SHADE

A ________ is the hue plus black, which darkens the color.

TONE

A _______ is the hue plus grey, which make the color more muted.

Color Psychology

how colors affect human emotions and behavior

RED

can often mean passion, love, excitement, courage, danger, anger, or warning.

ORANGE

often evokes enthusiasm, creativity, and vitality.

YELLOW

 is associated with happiness, optimism, attention, warning, or cowardice.

GREEN

has strong ties to nature, growth, health, and tranquility.

BLUE

stands for calm, trust, professionalism, serenity, sadness, or coldness.

PURPLE

 is linked with royalty, luxury, creativity, romance, and mystery.

BROWN

is associated with stability, reliability, and nature.

BLACK

is a powerful neutral that can mean elegance, formality, sophistication, mourning, or evil.

WHITE

often represents purity, cleanliness, and peace.

GREY

is a balanced neutral associated with professionalism, calm, and neutrality.

GOLD

often signifies value, excellence, or sacredness.

• Limit your design to 2-3 main colors (plus neutrals).

• Start with the purpose.

• Incorporate brand or institutional colors

• Use online tools for inspiration

• Find the balance and determine a hierarchy

Choosing a Color Palette

• 5 things