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tone
author’s attitude towards their material or audience
diction
the writer’s word choice that creates tone
imagery
descriptive language that appeals to the senses, creates tone
analogy
explains how two things are alike with a comparison
contrasts
shows that two ideas, images, or objects are different
juxtaposition
two words, phrases, images, or ideas are placed together for contrast
amplifications
intensifying an idea for emphasis
enumeration
the listing or detailing the parts of something
irony
expression of meaning using language that means the opposite
alliteration
repetition of the same sound beginning at several words
parallel structure
similarity of sentence structure in several related words
anaphora
parallel structure in which the same words are repeated in multiple lines
hypophora
raising and responding to one’s own questions
rhetorical question
unanswered question with an obvious or desired answer
allusion
direct or indirect reference to another commonly known event, myth, place, book, or artwork
anecdote
a real, short story used as evidence
hypothetical example
example used to illustrate a possible claim
appeals
intriguing an audience to persuade them to believe a writer’s argument
ethos
convincing an audience through credibility and trust
logos
convincing an audience through a logical argument
pathos
convincing an audience through emotional response