Understanding Language and Media Communication Techniques

LANGUAGE

LANGUAGE

It is the method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way.

MEDIA AND INFORMATION LANGUAGE

Means the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.

TECHNICAL CODES

When equipment is used to tell the story in a media text which consequently affects how you can interpret the meaning of that text.

EXTREME WIDE SHOT

In the extreme wide shot, the view is so far from the subject that s/he isn't even visible. The point of this shot is to show the subject's surroundings.

WIDE SHOT

A wide shot, also called a long shot or a full shot, is a shot that shows the subject within their surrounding environment.

MEDIUM SHOT

In a movie a medium shot, mid shot, or waist shot is a camera angle shot from a medium distance.

MEDIUM CLOSE UP

Medium close up shots include a character from the shoulders/chest area up to the top of the head; this shot is tighter than a medium shot.

CLOSE UP

A close-up shot is a shot taken of a subject or object at close range that shows greater detail. The shot is tightly framed and is most often used to frame a character's face in such a way that it fills the screen.

EXTREME CLOSE UP

The extreme close-up shot is traditionally used in film to allow the viewer to enter the character's intimate space, revealing certain characteristics and emotions that would otherwise go unnoticed from afar.

LOW SHOT

A shot from a camera angle positioned low on the vertical axis, anywhere below the eye line, looking up.

EYE LEVEL SHOT

An eye level shot refers to when the level of your camera is placed at the same height as the eyes of the characters in your frame.

HIGH ANGLE SHOT

A high-angle shot is a cinematic technique where the camera looks down on the subject from a high angle.

WORM'S EYE VIEW

A view of an object from below, as though the observer were a worm; the opposite of a bird's-eye view.

CANTED ANGLE

A camera angle which is deliberately slanted to one side, sometimes used for dramatic effect to help portray unease, disorientation, frantic or desperate action, intoxication, madness, etc.

BIRD'S EYE VIEW

A bird's-eye shot refers to a shot looking directly down on the subject.

SYMBOLIC CODES

Show what is beneath the surface of what we see.

COLOR BLACK

Color black connotes evil, the dark side, hatred, strength and power.

COLOR BLUE

Color blue: masculine, tough, hard, baby boy, sad, lonely, depressed.

COLOR WHITE

Color white: goodness, honesty, innocence, purity, cleanliness.

EVENING DRESS

Sophisticated, elegant, sexy, glamorous, classy.

GUN

Danger, death, violence, power, strength, a threat.

FLOWER

Symbolize feelings such as love and sympathy.

WRITTEN CODES

The formal written language used in a media product.

HEADLINES

And sometimes font choice matters.

SPEECH BUBBLES

Used in media to convey dialogue or thoughts of characters.

SLOGAN / TAGLINES

Short memorable phrases used in advertising.

SUBTITLES

Text displayed at the bottom of the screen to translate or transcribe dialogue.

AUDIENCE

The group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.

STAKEHOLDERS

A group of people or organizations that has the same interest or concern with a particular group.

EDITORS

Delivers news and other information to the readers, may it be on print or via Internet.

DIRECTORS

Create films, TV programs, and radio shows, and work alongside talents or performers to provide viewers with quality shows.

HUTCHINS COMMISSION

Based on the recommendations from the 1947 Hutchins Commission, guidelines for journalists and broadcasters were set so that they would have accountability on their profession.

Hutchins Commission

1947 commission focused on press freedom responsibilities.

Commission on Freedom of the Press

Group emphasizing ethical journalism and societal obligations.

Freedom of Expression

Right to express opinions without censorship or restraint.

Media Ethics

Standards guiding responsible media practices and behavior.

Society of Professional Journalists (SPJ)

Organization promoting ethical journalism and public enlightenment.

SPJ Code of Ethics

Guidelines for journalists to ensure ethical reporting.

Seek Truth

Journalists must report information honestly and fairly.

Minimize Harm

Treat sources and subjects with respect and dignity.

Act Independently

Journalists should prioritize public interest over personal gain.

Accountability

Journalists must be answerable to their audience.

Media Legislation

Laws governing the use and regulation of media.

Bill of Rights

Constitutional rights protecting citizens' freedoms in media.

Media Misuse

Improper use of media leading to misinformation or harm.

Influence of Media

Media's impact on behavior and perceptions in society.

Positive Media Effects

Media can educate and inform audiences constructively.

Negative Media Effects

Media can promote violence and aggression among viewers.

Video News Casting

Task involving creating a short news presentation.

Presentation Criteria

Standards for evaluating the quality of news presentations.

Creativity in Journalism

Innovative approaches to presenting news and information.

Audience Engagement

Strategies to connect and resonate with viewers.

Zombies in Media

Symbolic representation of fear and survival in storytelling.

Director's Techniques

Methods used to convey emotions and narratives in film.

Cinematic Codes

Visual and narrative elements that guide audience interpretation.

Character Survival

Plot device influencing audience expectations and reactions.