Persuasion, Prejudice, and Aggression

These flashcards cover essential concepts related to persuasion, prejudice, and aggression as discussed in the lecture notes.

Elaboration Likelihood Model (ELM)

A model explaining two routes to persuasion: the central route (deep thinking) and the peripheral route (surface cues).

Central route

A method of persuasion where thinking deeply and strong arguments are considered important.

Peripheral route

A method of persuasion that relies on surface cues such as looks and emotions.

Social facilitation

Improved performance on easy tasks and worsened performance on difficult tasks due to the presence of others.

Social loafing

The tendency for individuals to put in less effort when working in a group compared to when working alone.

Groupthink

A phenomenon where the desire for harmony in a group leads to poor decision-making.

Deindividuation

The loss of self-awareness in groups, leading to impulsive behavior.

Stereotypes

Beliefs about a group that may simplify and categorize complex identities.

Prejudice

Feelings or attitudes toward a group, often negative.

Discrimination

Actions taken against a group based on prejudice.

Modern racism

Subtle and indirect forms of prejudice that deny the existence of discrimination.

Scapegoat theory

The theory that frustration leads to blaming others as a way to manage one's own issues.

Social learning theory

The theory that aggression is learned through the observation of others' behavior.

Hostile aggression

Aggression driven by anger.

Instrumental aggression

Goal-driven aggression used to achieve a specific outcome.

Self-fulfilling prophecy

The phenomenon where expectations about a behavior cause that behavior to occur.

Contact hypothesis

The idea that interaction between groups reduces prejudice, particularly when groups are equal and cooperative.