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Diction
The author’s word choice (e.g. formal, informal, emotive)
Hyperbole
Deliberate exaggeration for emphasis or effect
Imperatives
Command verbs used to instruct or urge
Rhetorical question
A question asked for effect, not to be answered
Repetition
Repeated words or phrases
Emotive language
Language that stirs emotion (e.g. anger, guilt, pity)
Logos
Appeal to logic (facts, stats, reasoning)
Pathos
Appeal to emotion