Presentational features 🖼️

colour

prominent use of [colour] as the main colour, conveys a sense of [emotion],

enhancing the product’s appeal by presenting it as [quality].

This strategic use of colour targets consumers who are drawn to [audience connection], encouraging them to…

Red

• Emotion: urgency, excitement

• Appeal: bold, time-sensitive, high energy

• Audience Connection: people drawn to action, thrill, or intensity

Orange

• Emotion: enthusiasm, friendliness, warmth

• Appeal: welcoming, energetic, fun

• Audience Connection: those who enjoy sociability, positivity

Yellow

• Emotion: happiness, optimism, joy

• Appeal: attention-grabbing, cheerful, bright

• Audience Connection: people looking for positivity or good vibes

Green

• Emotion: health, nature, calm

• Appeal: eco-conscious, fresh, natural

• Audience Connection: environmentally aware or health-focused consumers

Blue

• Emotion: trust, calmness, professionalism

• Appeal: reliable, credible, secure

• Audience Connection: those who value dependability or calm

Purple

• Emotion: luxury, mystery, creativity

• Appeal: high-end, exclusive, imaginative

• Audience Connection: people who seek uniqueness or elegance

Pink

• Emotion: sweetness, care, style

• Appeal: approachable, comforting, trendy

• Audience Connection: consumers who value emotional warmth or gentleness

Black

• Emotion: power, sophistication, mystery

• Appeal: bold, luxurious, sleek

• Audience Connection: those drawn to elegance or intrigue

Black

• Emotion: purity, simplicity, clarity

• Appeal: clean, fresh, minimal

• Audience Connection: people who value honesty or calmness

layout of image in centre

placing key image at the centre, this layout immediately focuses the viewer’s attention

It dominates the poster, becoming the focal point, and makes it memorable, showing its importance.

this ensures the viewer associates it with the central message

top heavy layout

With the heading or image placed at the top of the poster, this layout grabs attention first.

It promotes the product by ensuring that the initial information is noticed immediately,

setting the tone for the entire poster and making the product’s key message clear from the start

bold/ blocky font

A bold, blocky font immediately catches the viewer’s eye, making key information stand out.

It promotes the product by ensuring the text is highly visible and memorable,

driving viewer’s attention to the most important aspects of the message

handwritten font

Handwritten font gives a personal, friendly feel to the poster.

promotes the product by creating an approachable, intimate tone, which can make the product seem more unique and creative

thus attracting consumers looking for something different or special

elegant/thin font

Elegant, thin fonts convey sophistication and luxury

They promote the product by suggesting that it is high-end or exclusive,

appealing to consumers seeking refinement, quality and a premium experience