Presentational features

red

Red is a bold, attention-grabbing colour that creates a sense of urgency and excitement

It promotes the product by encouraging immediate action, often implying scarcity or time-sensitivity,

which motivates the viewer to purchase or engage with the product right away

orange

Orange is a vibrant, energetic colour that combines excitement with friendliness.

It promotes the product by creating a sense of enthusiasm and approachability,

encouraging the viewer to feel excited about purchasing or trying the product

yellow

Yellow is bright and cheerful, drawing immediate attention.

It promotes the product by creating a positive and optimistic atmosphere,

encouraging the viewer to feel happy and excited about purchasing or engaging with the product

green

Green symbolises health, nature, and sustainability.

It promotes the product by suggesting it is eco-friendly or healthy,

appealing to consumers who prioritise environmental or personal well-being when making purchasing decisions."

blue

Blue is a calm, trustworthy colour associated with reliability and professionalism.

It promotes the product by positioning it as safe, credible, and dependable,

appealing to customers who value quality and trustworthiness

purple

Purple is often associated with luxury and mystery

promotes the product by positioning it as high-end or unique, appealing to consumers who value sophistication and exclusivity

can also invoke a sense of elegance, making the product seem desirable and prestigious

pink

Pink is a soft, colour often linked to femininity and sweetness

It promotes the product by creating a friendly and inviting atmosphere, appealing to consumers seeking something gentle, comforting, and stylish

Pink is often used to evoke positive emotions, making the product feel more approachable and emotionally appealing

black

Black is a colour that exudes power and a sense of sophisticated mystery

can create a feeling of depth and intrigue, appealing to consumers who are drawn to boldness and a touch of the known

invites curiosity and making the product feel all the more interesting

white

White that embodies purity and evokes feelings of cleanliness and clarity, suggesting a fresh start or an unblemished quality

using white can project an image of simplicity and honesty, appealing to consumers who value straightforwardness

conveys feeling of spaciousness making product feel airy and uncomplicated

centre image layout

placing key image at the centre, this layout immediately focuses the viewer’s attention

It dominates the poster, becoming the focal point and promotes by making it the most memorable and important part

ensuring the viewer associates product with the central message, hinting what its about

top heavy layout

With the heading or image placed at the top of the poster, this layout grabs attention first.

It promotes the product by ensuring that the initial information is noticed immediately,

setting the tone for the entire poster and making the product’s key message clear from the start

bold/ blocky font

A bold, blocky font immediately catches the viewer’s eye, making key information stand out.

It promotes the product by ensuring the text is highly visible and memorable,

driving viewer’s attention to the most important aspects of the message

handwritten font

Handwritten font gives a personal, friendly feel to the poster. It promotes the product by creating an approachable, intimate tone,

which can make the product seem more unique, creative, or humanised,

thus attracting consumers looking for something different or special

elegant/thin font

Elegant, thin fonts convey sophistication and luxury

They promote the product by suggesting that it is high-end or exclusive,

appealing to consumers seeking refinement, quality, or premium experience