Business Essentials: Distributing and Promoting Products

These flashcards cover key concepts regarding distribution and promotion of products as discussed in the Business Essentials lecture.

Distribution Channel

Network of interrelated companies that a product passes through to get to the end user.

Distribution Mix

Combination of distribution channels used to get the product to end users.

Wholesaler

Sells products to other businesses for resale.

Retailer

Sells products directly to consumers.

Direct Channel

A distribution method where a product travels from producer to consumer without intermediaries.

Intensive Distribution

A strategy where a product is distributed through as many channels as possible.

Selective Distribution

Utilizing specific retailers who will give special attention to sales efforts.

Exclusive Distribution

Manufacturer grants privileged rights to sell to a limited number of retailers within a geographic area.

E-Intermediary

Internet distribution channel member that collects information about various sellers and presents options to consumers.

Affiliate Marketing

When a website offers other websites commissions for referring customers.

Physical Distribution

Activities needed to move a product efficiently from manufacturer to consumer.

Promotion

Techniques for communicating information about and selling a product.

Pull Strategy

Marketing strategy that appeals directly to consumers to stimulate demand.

Push Strategy

Encouraging wholesalers or retailers to stock and market products.

Promotional Mix

Combination of tools used to promote a product.

Advertising

Paid, nonpersonal communication to inform an audience about a product.

Personal Selling

Salesperson communicates one-on-one with potential customers.

Sales Promotion

Short-term activity designed to encourage consumers to buy.

Public Relations

Company-influenced information directed at building goodwill with the public.

Publicity

Information about a company or product shared by general media to attract public attention.