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Demand
The desire to purchase a particular item at a specified price and time. Accompanied by the ability and willingness to pay
Law of Demand
Tells us that the buyers will purchase more of an item at a lower price and less at a higher price.
Substitution Effect
When a consumer reacts to a rise in the price of one good by consuming less of that good and more of a substitute good
income effect
refers to how a change in a consumer’s real income or purchasing power influences their demand for a good or service.
demand schedule
a table that lists the quantity of a good that a person will purchase at various prices in a market.
Market demand schedule
shows the quantities demanded at various prices by all consumers in the market.
Demand curve
Line graph that shows the amount of a product demand at each price.
Elasticity of Demand
This is the percentage change in demand that follows a price change. The more demand expands or contracts after a price change, the greater the elasticity of demand.
Supply
used to refer to the amount of goods or services offered for sale at a particular price.
Law of Supply
the quantity of a good or service supplied varies directly with its price. This means the number of units of something offered increases as the price increases and decreases as the price decreases
Equilibrium price
Price at which supply and demand are equal and is the price at which goods are sold
Market
group of buyers and sellers of a good
Price Directed Market Economy
prices play such an important role in economic life that the US is often called a
Competitive market
so many buyers and sellers that each has a negligible difference in the price
Normal Good
a good for which an increase in income leads to a decrease in demand
Inferior Good
a good for which an increase in income leads to a decrease in demand
Substitute
two goods for which an increase in the price of one leads to the increase of another
Compliment
Two goods for which an increase in the price of one leads to the decrease in the demand of another
Equilibrium Quantity
quantity supplied and the quantity demanded when the price is adjusted to balance supply and demand
Law of Supply and Demand
claim that the price of any good adjusts to bring the supply and demand for that good into balance
Price Floor
Guarantees sellers a minimum price that they may charge for their goods
Price Ceiling
Sets the maximum price for that sellers may charge for their product
For perfect competition, 4 things must happen
Elasticity of supply
if the change in the price causes a larger percentage change in supply, then the supply is said to be elastic
Marginal Utility
the degree of satisfaction or usefulness that a consumer gets from each additional purchase of a product or utility
Principle of Diminishing Marginal Utility
each additional purchase of a product or service by a given consumer will be less satisfying.