social cognition
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12 Terms
social cognition
how people think about themselves and the social world
2 types of social cognition
automatic thinking - quick, unintentional, unconscious and involuntary
controlled thinking - slow, effortful and deliberate
schemas
mental structure people use to organize their knowledge abt the world around themes or subjects (ex. animals)
priming
recent experiences increase the accessibility of a schema trait or concept
Heuristics
mental shortcuts that we use to make judgements and decisions quickly
Availability heuristic
judging based on how easily an example comes to mind (ex. less travel after news of a plane crash)
representative heuristic
judging based on similarity to prototypes (ex. stereotyping)
anchoring heuristic
starting with an initial value then adjusting (ex. buying something just because it’s on sale)
how are schemas change!
through assimilation and accommodation
assimilation
our existing knowledge influences new info resolving any conflicting info
accommodation
when our existing schemas or attitudes change as we acquire new info
counterfactual thinking
the cognitive process of imagining alternative outcomes or scenarios that might have occurred if events played out differently.
Note 
Flashcards (50)