likert scale\= agreement with a statement rating scale\= strength of feeling about a statement fixed choice\= possible options they need to tick
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interviews
interaction between interviewer and interviewee
structural \= pre determined set of q so high replicability
semi structured \= mix, pre set q but elaboration and follow ups are allowed
unstructured \= despite the topic, it's conversational with no set q more detail but hard to analyse
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what are leading q double barrelled questions double negatives
-prompts a specific answer -2 questions in 1 -difficult to answer
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observation
watching and recording pp behaviour
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controlled vs natural
c\= environment set up by a researcher n\= environment with no interference
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covert vs overt
c\= pp don't know they're being observed o\= pp know they're being observed
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participant vs non
p\= researcher becomes involved n\= researcher is on the sidelines
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unstructured observation
-researcher writes down everything they see -small observations with few pp -qualitative data\= observer bias
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structured observation
-ideal when lots is happening -hard to record \= observe target behaviour - quantitative data -\> lacks validity
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Behavioural categories
must -be precise -be observable -no overlap -include all behaviours
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event sampling
tally each time behaviour in a category is shown s\= record at anytime, don't miss anything w\= doesn't explain outside of given time
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time sampling
record behaviour at specific time intervals s\= how time effects behaviour w\= miss key points outside of time points
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what's content analysis?
1. familiarise yourself with data and get grasp of potential themes
2. identify codes. go through data and pick specific themes
3. begin coding the data comb through looking for references
4. after, count the frequency of references to see which code is most present/ present also, carry out statistical analysis
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evaluate
s\= -easy to analyse -not an invasive method of investigation (no contact with people)
w\= -subjective -data becomes only quantitative and lacks detail
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pilot study
small scale trial run of an actual investigation
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case study
-in depth description, investigation and analysis of an individual/ event -usually qualitative eg questions and observations -take a long time plus can include family + friends
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evaluate
s\= -allow detailed insight -understanding of normal functioning -help produce future hypothesis
w\= - small sample so specific findings -subjective findings -personal experience LOW VALIDITY
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informed consent (ethical issue)
-making pp aware of the research aims, procedure, rights (eg to withdraw) and what their data is used for -not always used, demand characteristics
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how is it dealt with?
-pp are given a consent letter -presumptive consent\= asks a similar group whether they'd give consent, depending on answer, consent is assumed -prior general consent\= pp asked if they'd take part in a study where they might be deceived -retrospective consent\= consent is asked after the study (eg if they've been deceived)
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deception protection from harm
-hiding information on purpose as long as no distress is caused -not placing pp in any more risk than daily life
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how is it dealt with?
-pp are given a full debrief with the true aim of the study at the end -right to withdraw if they're distressed -reassure pp they're normal, offer counselling to extreme cases
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privacy and confidentiality
-pp have a right to control information about themselves
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how is it dealt with?
-don't record personal pp details, maintain anonymity
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what to include in a consent form
-explanation of investigation -free to ask questions, allowed to withdraw, no pressure -space to sign -step by step process -data is confidential and anonymous -how long is study gonna last -full debrief
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aims
what a researcher is aiming to find
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hypothesis
testable statement regarding an outcome
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Test of Correlation
looks for a relationship between 2 co-variables
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Test of difference
identifies the differences between variables it can be grouped, iv and dv
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directional hypothesis
a specific outcome can be anticipated between co-variables
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Non-directional hypothesis
can only anticipate a change but don't know the effect
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extraneous variable
a nuisance variable that doesn't consistently effect an experiment/ population eg traffic in one direction
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confounding variable
a nuisance variable that systematically effects an experiment eg invalid test
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investigator effects
their own expectations may influence pp-body language-pp selectionbias to themselves
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Participant variables
the varying individual characteristics of pp which effect an experiment (extraneous)
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demand characteristics
pp are influenced by cues regarding the experiment-please u effect to please the experimenter-screw u effect to sabotage hypothesis-social desirability
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order effects
the difference in pp performance due to order in which they complete the experiment conditions
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Counterbalancing
reduces order effects by splitting pp in half and each completing an experiment in alternating turns
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standardisation
using the same instructions and method in an experiment for each pp
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randomisation
The process of making something random to avoid systematic error
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random allocation
giving all pp an equal chance to take part in an investigation to avoid systematic bias (number generator)
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population
people being studied that a researcher wants to make conclusions about
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sample
random portion that is representative of the population
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independent groups
pp divided in 2 groups- 1 group does 1 condition and a second does another
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Evaluation
s\= -no order effects-no demand characteristics w\= -differences in pp are extraneous variables
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repeated measure
all pp do the 1st condition followed by the 2nd condition
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evaluation
s\= -no pp variables w\= - order effects-demand characteristics
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matched pairs
pp are in 2 groups that do different condition however, individuals from each group are matched in pairs based off key characteristics
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Evaluation
s\= reduces pp variables-no demand characteristics-no order effects w\=- time consuming + expensive-pp differences are extraneous variables
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what makes an experiment
-test of difference -iv and dv -cause and effect
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Random samples
-members of a target population have equal chance of being selected -how? \= randomly number pp in a list and assign them a condition
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Evaluate
S\= - no researcher bias- fairly representative W\= - difficult and time consuming to compile list- no obligation to do so it becomes a volunteer sample
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Systematic sample
- every nth member of a population is chosen-how? compile a list and nominate a sampling system
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Evaluation
S\= no research bias fairly representative w\= time consuming and difficult ends up becoming a volunteer sample
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Stratified sampling
-proportions of sub groups -how? research identifies the strata and proportions are calculated to represent the population
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Evaluation
S\= no research bias highly representative w\= not fully reflective, stratification is only at one level Ends up becoming a volunteer sample
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Volunteer sample
- self selection method -how? Researcher puts a notice out
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Evaluate
S\= minimal effort w\= only one type of person (eg friendly )