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Direct address
The use of direct address through second personal personal pronouns ‘you’, ‘your’
creates a sense of personal engagement
Positions the reader as an active participant
Reinforces the texts persuasive or instructional purpose
Simple/ Minor sentences
The use of simple sentences increases accessibility
This aligns with the texts informative purpose and broader audience
Face-saving strategies
Hedges
Indirectness
Use of modals
Compliments and praise
Inclusive pronouns
The use of face saving strategies suggests an awareness of the reader’s autonomy, typical genre convention of persuasive or advisory genres.
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