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Popular culture
modern popular culture transmitted via the mass media and aimed particularly at younger people
Folk Culture
(Pop culture’s predecessor) Includes the routine conventions (art, rituals, traditions) of everyday life in rural, isolated areas
with the rise of mass culture in social media, this creates popular and high culture by its traditional, localized nature
folk culture is tied to originating landscape and location
found in small groups
stable through time but highly variable across space
Mass Culture
the cultural common ground shared by a large population
distinct from folk culture and emerged by prior cultural groupings defined by local neighborhood, or religious affiliation were displace by nationwide culture as the result of mass communication
Mass culture and mass media
Radio
Film and tv
Theory (general)
tries to explain facts by application of universal laws
Critical Theory rejects objectivity
Knowledge is inseparable from history and social processes
Critical theory
refers to a specific perspective in philosophy and social theory (sociology)
Horkheimer explains: one’s understanding of an object is determined by both one’s understanding of the historical qualities of the object and one’s personal history
3 criteria for critical theories
Explanatory- explain what is wrong with current social reality
Practical- identify the actors to change it
Normative- provide clear guidelines for criticism and achievable practical goals for social transformation
High culture
the cultural objects and activities preferred by “high-status” people and with which they distinguish themselves from lower-status people
Symphonic/orchestral music
Visual arts
Serious literature
Stage plays
Formal ideas about these cultural divides span back to 16th, 17th, 18th centuries
Criteria that can determine if an artifact is high culture
Complexity- art forms often require training to enjoy
Originality or innovation - has an artist improved upon the work of their predecessors?
Sustainability- art has stood the test of time or is considered to be “timeless”
Morality- high culture art forms should strive away from common or base desire (sex and violence)
Why do people cling to the boundaries between high and low culture?
Class signifier/status distinction
Demonstrating moral superiority
Preserving a national culture
Visual literacy
a group of vision-competencies that a human being can develop by seeing and having other sensory experience
when developed, they enable a visually literate person to discriminate and interpret the visual
Karl Marx
German scholar who worked in philosophy, political theory, economics, and more
Critiques capitalism
Capitalism is a form of economic organization that began and developed in a specific historical context
What is the central, defining aspect of humanity?
Labor
Labor leads to class divisions through modes of production
Mode of Production
the way in which a society is organized (slave, feudal, capitalist) to produce the necessities of life– food, shelter, etc
A society’s mode of production determines the political, social and cultural shape of that society and its possible future development
Antonio Gramsci
socialist activist, cultural commentator and communist party leader in Italy
Gramscian theory centers on cultural hegemony
Remembered most for The Prison Notebooks- 3,000 pages of history, philosophy and political strategy written over 11 years
Ideology
a set of beliefs or philosophies attributed to a person or group, especially ones which inform policy or economic theory
A system of ideas that aspires both to explain the world and to change it
Hegemony
power or dominance that one social group holds over others
Political power
Economic power
Cultural power
Social power
Hegemony implies a willing agreement by people to be governed by principles, rules, and laws they believe operate in their best interests, even though in actual practice they may not
Nostalgia
a fond longing for the past that has been shown to increase feelings of meaning, social connectedness and self-continuity
Personal
Cultural
Collective/social
Counter-hegemony
active opposition to a dominant power structure, its cultural norms, and ideologies, aiming to disrupt the consensus that upholds the status quo and to create alternative ways of thinkin and being
Hegemony is fragile: it requires renewal and modification through the constant assertion and reassertion of power
Cultural Imperialism
imposition of a dominant culture’s values, beliefs and practices on another, often by a more powerful nation or group, leading to erosion of local cultural identities