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OBJECTIVES OF HEALTH PROMOTION
POLICY CHANGE
PREVENT ILLNESS/DISEASE
HEALTH EDUCATION TO IMPROVE LITERACY
PROMOTE HEALTHY LIFESTYLES.BEHAVIOURS
HEALTHY WORKPLACES/LIVING CONDITIONS
STRATEGIES
POLICY/SOPS
HEALTH EDUCATION
PREVENTION PROGRAMS (E.G. VACCINATION, SCREENING, SURVEILLANCE)
ENGINEERING CONTROLS
MASS PROGRAMS/MEDIA
COMMUNITY PARTICIPATION
HEALTH BEHAVIOR MODELS
ENFORCE LEGISTLATION
BEMES
BEHAVIOUR CHANGE
EDUCATION
MASS PROGRAMS
EMPOWERMENT
SOCIETAL NORMS
HEALTH BEHAVIOUR MODELS
HEALTH BELIEF MODEL
BEHAVIOUR CHANGE IS ATTAINABLE IF THE PERSON BELIEVES THEY:
SUSCEPTIBLE
SEVERE
BEHAVIOUR CHANGE IS ATTAINABLE
EFFICACY
PLANNED BEHAVIOR MODEL
BASNEF
BELIEFS
ATTITUDES
SOCIAL NORMS
ENABLING FACTORS
ATTITUDES,FEELINGS, BELIEFS FEED INTO INTENTION AND ACTION
STAGES OF CHANGE (TARGET BEHAVIOUR CHANGE IN THE CONTINUUM)
UNAWARE AND DONT CARE, AWARE AND CONCERN, MOTIVATION ACTION, RELAPSE
RELAPSE PREVENTION IN PROGRAMS
PREVENTION LEVELS
PRIMORDIAL - SHIFT BEHAVIOURS, BEFORE RISK FACTORS ARE ESTABLISHED. NATIONAL PROGRAMMES
“NORMS, VALUES, BELIEFS”
PRIMARY - ELIMINATE/REMOVE . INTERVENE BEFORE DISEASE OR INJURY
“CHANGE PROCESSES THAT CAUSE DISEASE”
SECONDARY - EARLY DETECTION, TREATMENT AT EARLY STAGES (SCREENING/SURVEILLANCE)
MEDICATION, ADHERANCE TO PRESCRIPTIONS, BEHAVIOR MIODIFICATION
TERTIARY- POST TREATMENT/ REHAB, PREVENT DISABILITY AND IMPROVE QOL
Approaches to health promotion
Behavior change
Education
Empowerment
Societal norms, beliefs, values
Treatment
Hiv workplace program
Strategic management
Proactive approaches- infection control
Reactive approaches- Post exposure prophylaxis for accidents
Prevention - vaccination , condom distribution
Education
EAP
BEATTIE MODEL
MODE OF INTERVENTION
AUTHORATITIVE VS COLLOBARATIVE
INDIVIDUAL VS COMMUNITY
EDUCATE OR PERSUADE
HELP PATIENTS TO SEE THE LINK BETWEEN HEALTH NEAVIOUR AND LIFESTYLE
HIGH KNOWLEDGE VS LOW KNOWLEDGE
INTENTIONAL VS UNINTENTIONAL
OBESITY: EDUCATE AND MOTIVATE
HPT: EDUCATE AND INFORM
STI: PERSUADE AND REMIND
ALCOHOLISM: MOTIVATE AND PERSUADE
HIV
I KNOW
I DO
I WANT
I HAVE