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What does Price Elasticity of Demand mean?
The responsiveness of demand to a change in price
What is the formula for Price Elasticity of Demand?
PED = % change in quantity / % change in price
What does the Price Elasticity of Demand show?
PED > 1 → Elastic Demand → Demand is very responsive to a change in price
PED = 1 → Unitary Elasticity → Demand is proportionally responsive to a change in price
PED < 1 → Inelastic Demand → Demand is not responsive to a change in price
What are the graphs for different Price Elasticities of Demand?
Perfectly Elastic Demand - straight horizontal line
Unitary Elasticity - reciprocal curve
Perfectly Inelastic Demand - straight vertical line

What is the formula for Revenue?
Revenue = Price per unit x Quantity
What factors influence the Price Elasticity of Demand?
Is the good a necessity?
Is the habit forming?
Number of substitues
Level of brand loyalty
What does Price Elasticity of Supply mean?
The responsiveness of supply to a change in price
What is the formula for Price Elasticity of Supply?
PES = % change in quantity / % change in price
What are the graphs for different Price Elasticities of Supply?
Perfectly Elastic Supply- straight horizontal line
Perfectly Inelastic Demand - straight vertical line
How does Price Elasticity of Supply differ at different time lengths?
Very short run - Perfectly Inelastic Supply
Short run - Relatively Inelastic Supply
Long run - Relatively Elastic Supply
What goods/services usually have a Elastic/Inelastic Price Elasticity of Supply?
Elastic → Manufactured goods
Inelastic → Commodities/crops
What factors influence the Price Elasticity of Supply?
Amount of excess
Level of stock
Access to labour
Access to capital
What does Income Elasticity of Demand mean?
The responsiveness of supply to a change in income
What is the formula for Income Elasticity of Demand?
YED = % change in quantity / % change in income
What does the Income Elasticity of Demand show?
Positive YED → Normal Good
YED > 1 → Income Elastic, Luxury
YED = 1 → Unitary Elasticity
0 < YED < 1 → Income Inelastic, Neccessity
Negative YED → Inferior Good
What does Cross Elasticity of Demand mean?
The responsiveness of demand for one product to a change in price for another product
What is the formula for Cross Elasticity of Demand?
XED = % change in quantity demanded of X / % change in price of Y
What does the Cross Elasticity of Demand show?
Positive XED → Substitutes
XED = 0 → Unrelated Products
Negative XED → Complements/Derived/Joint Demand