E-Commerce Lecture Notes

Flashcards covering key vocabulary and concepts from the E-Commerce lecture.

B2B

Business to business e-commerce.

B2C

Business to consumer e-commerce.

C2C

Consumer to consumer e-commerce.

e-Government

Use of information and communication technology to simplify information sharing, speed paper-based processes, and improve citizen-government relationships.

G2C

Government to citizens e-government.

G2B

Government to businesses e-government.

G2G

Government to government e-government.

CPM

Cost per thousand ad impressions.

CPC

Cost per click ad impressions.

CPA

Cost per action ad impressions.

CTR

Click through rate;measures success of advertising.

Web Server Software

Performs security, identification, retrieval/sending of web pages, and website tracking.

Apache HTTP Server

A widely used web server software package.

Microsoft Internet Information Services

A widely used web server software package.

E-commerce Software

Supports catalog management, product configuration, shopping cart, transaction processing, and web traffic data analysis.

Authentication

User identification (ex. digital certificates).

Encryption

Used to safeguard business transactions.

Smart Card

Has an embedded microchip; used for storing data (e.g., health insurance information).

Charge Card

Charges no interest; requires users to pay their balance in full upon receipt of the statement.

Batch Processing System

Traditional transaction processing (TPS) methodology.

OLTP

Online Transaction Processing systems.

TPS

Transaction processing system; activities include capturing/processing data, updating databases, and producing reports.

ERP

Enterprise resource planning; an enterprise system central to the organization with information shared across all business functions.

CRM

Customer relationship management; goal is to understand and anticipate customer needs to increase revenue, satisfaction, and retention.