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Media
Plural for medium or multiple mediums
Medium
Substance in which something is communicated/ Transmitted.
Media Literacy
Skill to navigate, field of study, theories from critical thinking.
National Association of Media Literacy Educators
Introduced the skills for media literacy
ACCESS ANALYZE EVALUATE CREATE AND ACT
Skills for media Literacy
Media message
The values and ideas that are promoted by the media
Media effects
Influences and consequences of media
Mass communication
Widely distributed media
Sender
Transmits the message and initiates communication process
Message
Is the information sent
Channel
Describes the communication medium
Receiver
Interprets the sender’s message
Noise Source
Disturbs the Message being sent
Feedback
The message received back to the messenger
Message
Is passed on to others with the help of tools and devices
Is crafted and dissemination is done
David Berlo
SMCR Communication Process Model
Shannon weaver
Model of communication with the introduction of noise
Stuart Hall
Encoding and Decoding Theory
Textual Determinism
Rejected idea by Stuart Hall
Encoded
From the understanding of the creator it is showed in a code way
Decoded
The reader deciphers the information using their own understanding
MIL Key questions
First strategy for MIL
Authorship
Who created this message?
Format
What creative techniques are used to attract my attention?
Audience perception
How might different people understand the message differently?
Content
What values, lifestyles, POV are represented or omitted from the message?
Purpose
Why is the message being sent?
CRAAP TEST
Strategy 2
Currency
the timeliness of the info
Relevance
How the info fits your needs
Authority
The source of the info
Accuracy
Reliability and correctness of the info
Purpose
The reason the info exists
What would it take for something to be true?
Strategy 3
Message and Values
What makes this message seem realistic or unrealistic?
What is the omitted from this message?
Codes and Conventions
What is the message genre?
What conversations of storytelling or symbolism are used in this message?
Producers and Consumers
Who is the target audience?
How economic decisions affected message?
Lateral Reading
Strategy 5
Lateral Reading
FaCt checking and credibility
reading less evaluating more
Critical Ignoring
Strategy 5
Choosing what to ignore
Self Nudging
Ignoring distractions through removing digital distractions
Do not feed the trolls heuristic
Ignore the trolls on the internet
Pre-Industrial Age
Oral traditions until invention of alphabet and writing
Johannes Gutenberg
Creator of the first printing press
Codices
Oldest form of text
Plato
Explained learning from writing leads to misinterpretation
Industrial Age
The start of electricity, printing press and newspapers
Thomas Edison
Photography and Phonograph for recording sound
Electronic age
Information is consumed at a rapid pace
Radio and television is the mass media
Global village
Mcluhan’s term for the interconnection of all due to personal electronic gadgets
Digital Age
Are intangible data
Are now Online
Tribal Age
Oral communication/Oral culture
Age of literacy
No man knew more or less
The use of alphabet
Print Age
Gutenberg Press
First Printing is in China
Groundwork for industrial age
Electronic Age
Electronic media, global village
New media/ Information Age
The rise of computer and internet
Emory A. Griffin
Said that New environment=New technology
Print Media
First and oldest type of media
Broadcast Media
Radio and television
New Media
Interactive and two-way form of media
Media Convergence
Merging different types of media
Technological Convergence
Different forms and uses are available in one media (ex: phone)
Social Media Convergence
Networking is done from the users and creators
Industrial Convergence
Merging businesses
Produser
The user and the creator
Transmedia Storytelling
A narrative with different forms
Phaedus
Oldest form of media era
Privilege
What is education in the olden times
Martin Luther
Caused the protestant reformation
95 theses creator
led to the democratization of religion
Penny press
Caused the widespread of information due to cheapness
Newspaper
First mass media
Benjamin Henry Day
First penny press (the sun)
Joseph Pulitzer vs William Randolph
Led to yellow journalism
Sensationalism
The exaggeration of news for engagement
David Buckingham
Creator of protectionism
Cultural Defensiveness
Said that other media have less cultural value than others
Moral defensiveness
Can corrupt young minds
Moral panic
Caused by moral defensiveness
Political defensiveness
People must be protected from false beliefs
Marshall McLuhan
“the medium is the message”
How we deliver is more important than what is delivered
Global village
Digital Literacy
Set of skills to use in digital media
News Literacy
To know something is worthy
Active audience
Consumers of media (engage and impacted by)
Algorithmic Bias
Algorithm makes decisions unfair to a certain group
Advertising
Calls attention to the public
Artificial intelligence
Allows computers to perform varieties of actions
Attention Economy
Marketing and strategies to capture attention
Audience
Spectators or viewers of what was shown
Code of Ethics
Set of guidelines for responsible media consumption
Copyright
Exclusive right
Culture
Customary Beliefs
Data scraping
Collecting data to analyze content
Digital divide
Gap between those access to technologies and those who dont
Doomscrolling
Spending a lot of time at your phone and computer
Freedom of expression
Gives right to have your own opinion
Freedom of information
Rights to have access to information
Freedom of the press
Journalists must be able to report
Human rights
Inherent need to all human beings
Indigenous Media
Form of media created by indigenous people
Intersectionality
How different forms oppression interact to create experiences for a certain person
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