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B.F. Skinner
coined the term "reinforcement"
Sociocultural perspective
focus on dynamics of society and culture (racism, sexism, prejudice)
Humanistic perspective
we are innately good and in control of our destinies
Trait perspective
looks at current traits to describe personality and predict behaviors
Representative Sample
group of people with characteristics similar to those of the population of interest; allows researchers to generalize findings or apply information from a sample to the populations at large.
Phineas Gage Case Study: A railroad worker who survived after an iron rod blasted through his skull
Outcome: suggested the role that frontal lobes play in personality
H.M. Case Study: A man who suffered from profound memory loss following brain surgery.
Outcome: showed how brain damage can be linked to memory loss.
Little Albert Case Study: An 11-month-old who was conditioned to fear rats.
Outcome: revealed the ability to classically condition fear in humans.
The Genain Quadruplets Case Study: Identical quadruplet sisters who all developed schizophrenia.
Outcome: demonstrated a genetic factor is involved in schizophrenia.
“Rat Man” Case Study: A man with obsessive thoughts, including a punishment involving rats.
Outcome: Exemplified a case study on which Sigmund Freud based his theories.
Lorenz’s Geese Case Study: Goslings that became attached to Konrad Lorenz
Outcome: documented the imprinting phenomenon.
Experimental Research Method
allows researchers to draw cause-and-effect conclusions
Survey Research Method Challenges
wording can lead to response bias
participants are not always truthful
inaccurate representation of attitudes and beliefs may occur
skimming the surface and failing to tap into the complex issues underlying responses
may fail when the response rate falls short
Natural Research Method Challenges
unwanted variables in natural environment
replication of research is more difficult
Correlation Research Method Strength
examines relationships among variables
assists in making predictions
In the experimental method, the ____ variable is manipulated by the researcher to determine its effect on the ____ variable.
independent; depdendent
Confounding Variable
type of extraneous variable that changes in sync with the independent variable, making it difficult to discern which one is causing changes in the dependent variable
Experimenter Bias
researchers’ expectations that influence the outcome of a study
Operational Definitions
specify the precise manner in which the experiment are defined and and measured
If a study were to find that a higher attendance of childbirth training classes was correlated with a lower amount of pain medication required during childbirth, we’d call this a _____ correlation.
negative
Dendrites
small, branchlike fibers extending from a cell body
Norepinephrine
helps prepare the body for stressful situations
Serotonin
Acetylcholine
enables movement by relaying messages from neurons to muscles?
Misinformation Effect
tendency for new and misleading information obtained after an incident to distort one’s memory of the incident
What is the role of Sensory Neurons?
to convey information from the peripheral nervous system to the central nervous system
Pancreas
secretes insulin, which regulates blood sugar.
Corpus Callosum
joins the brain's two hemispheres
Association Areas
in the cortex, synthesize information from all over the brain
What is the role of Neurotransmitters?
cross the synaptic gap between axons and dendrites in order to convey their message.
Hippocampus
Subcortical structure that is critical for the creation and consolidation of new memories
The central nervous system is made up of the _____ and _____.
brain; spinal cord
When a stimulus causes an involuntary response, we refer to it as a reflex; the simple communication pathway goes from sensory neurons through interneurons in the _____ and back out through motor neurons.
spinal cords
Classical conditioning
type of learning in which an association is formed between two stimuli
Lori’s cat becomes alert that food is cooked when the microwave beeps, but not when the coffeemaker makes a similar sound at the end of its brew cycle. This is an example of:
stimulus discrimination
Craig refuses to eat hamburgers ever since he became sick after eating hamburgers. Craig’s case illustrates:
conditioned taste aversion (type of classical conditioning that occurs when an organism learns to associate the taste of a particular food/drink with illness)
Many classical conditioning examples involve _____ behaviors.
reflexive
High Order Conditioning
established conditioned stimulus is paired with a new neutral stimulus
An innate reinforcer is a _____ reinforcer that satisfies a biological need.
primary
A local coffee shop has a program that rewards frequent customers with a free coffee for every ten coffees they purchase. The coffee shop is using a _____ schedule of reinforcement.
fixed-ratio
A young child jumps after first hearing the fireworks, but as the fireworks show continues, her response to the fireworks decreases, illustrating the concept of:
habituation
T or F: The maintenance of learned behaviors can be maintained better with continuous reinforcement compared to partial reinforcement.
False; we acquire behavior better through continuous reinforcement but maintain it better through partial reinforcement
Getting paid every two weeks is an example of a _____ schedule.
fixed-ratio
A baby continues trying different shapes until the cube-shaped block fits the square cut-out. What type of problem-solving technique did the baby use?
trial and error
Use this _____ for a perfect iced tea every time: 1 teabag per cup of water; sweeten with 1 cup of sugar per gallon.
algorithm
Availability Heuristics
explains why more people are afraid of flying than driving after hearing about a plane crash even though driving is far more dangerous
Frank lost a contact lens in his kitchen; he searches for it by examining each linoleum tile in turn to see if the lens is contained within the square. Gemma lost a lens in her kitchen; she looks for it near the base of the fridge and around the stove because these are the two appliances she remembers using when she was last in the kitchen Which individual is using a heuristic?
Only Gemma is using a heuristic
Difficulty adjusting to new situations and changing environments is related to _____ intelligence.
practical
Making several minor household repairs, Alyssa uses a shoe as a hammer and a butter knife as a screwdriver. Which BEST characterizes Alyssa’s problem solving?
She is not constrained by functional fixedness
Validity
ability of a test to measure what it actually is supposed to measure
Reliability
ability of a test to provide consistent, reproducible results
T or F: It is possible for a test to be reliable but not valid.
True. Think broken weighing scale. It will reliably show the same number each time—but the wrong one! We have psych assessments like that as well, so it's not enough to just be reliable; it has to also be valid.
All of the following are explanations for the IQ gap, with the exception of:
access to books and technology
socioeconomic status
genetic differences across races
chronic exposure to environmental stress
genetic differences across races
The average score on an IQ test is 100. In modern IQ testing, one standard deviation is 15 points. Someone with an IQ of 130 would be described as:
two standard deviations above the mean
Divergent Thinking
ability to think outside the box
In order to recall information presented in class, a student must take the first step of _____ information in a form that the memory system can use.
encoding
The first type of memory created according to the information-processing model is:
sensory memory
The duration of short-term memory is approximately _____ seconds.
30
Repeating a string of digits to remember them without writing them down is known as:
maintenance rehearsal
It is easier to remember social security numbers and phone numbers if you think of them in segments. This is known as:
chunking
On average, short-term memory can hold between _____ and _____ items at one time.
5; 9
Example of implicit memory:
remembering how to ride a bicycle
Research indicates that retention of information is much higher with _____ than with _____
distributed practice; massed practice
Serial Position Effect
information presented at the beginning and end of class is more easily remembered than what happened in the middle.
Anterograde Amnesia
inability to create new memories following brain injury
Retrograde Amnesia
cannot access memories before brain damage or injury
T or F: The tendency for new and misleading information obtained after an incident to distort one’s memory of the incident is known as the misinformation effect.
True
I'm working as a neurologist in a local hospital, and a patient is brought in with a stroke. I need to scan her brain to determine the location of the stroke. What scan can I use to determine where (which part of the brain) experienced a disruption of blood flow?
CAT scan or MRI scan
If a patient needs a scan to find the location of a tumor but needs to avoid radiation, which type of scan would you suggest?
MRI - uses magnetic resonance, rather than radiation
Hue is determined by the _____________________ of the light reflecting off an object.
length of the wavelength
Brightness depends on _____________________.
amplitude, or wave height