Media Ownership and Influence
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Flashcards summarizing key concepts regarding the influence of ownership and advertising on media news reporting.
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6 Terms
How do owners influence the news?
Owners give direct instructions to news editors and influence the resources made available for news coverage.
What are the primary concerns of media owners?
Media owners are concerned with making profits and attracting large audiences.
What role does advertising play in media profits?
The source of much profit for media comes from advertising, which influences how news is presented.
What did BAGDIKIAN suggest about news reports?
BAGDIKIAN suggested that the importance of advertising leads to news reports being presented in a way that avoids offending advertisers.
What is the result of appealing to the widest possible audience in media?
It leads to conservatism in the media and a less critical approach to reporting.
Which authors suggested that media pressures lead to a less critical approach to reporting?
BARNETT and GARRE suggested that pressures lead to a conformist and less critical approach to reporting.
Note 
Flashcards (33)