Media Ownership and Influence

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Flashcards summarizing key concepts regarding the influence of ownership and advertising on media news reporting.

Last updated 9:02 AM on 10/7/25
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6 Terms

1
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How do owners influence the news?

Owners give direct instructions to news editors and influence the resources made available for news coverage.

2
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What are the primary concerns of media owners?

Media owners are concerned with making profits and attracting large audiences.

3
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What role does advertising play in media profits?

The source of much profit for media comes from advertising, which influences how news is presented.

4
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What did BAGDIKIAN suggest about news reports?

BAGDIKIAN suggested that the importance of advertising leads to news reports being presented in a way that avoids offending advertisers.

5
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What is the result of appealing to the widest possible audience in media?

It leads to conservatism in the media and a less critical approach to reporting.

6
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Which authors suggested that media pressures lead to a less critical approach to reporting?

BARNETT and GARRE suggested that pressures lead to a conformist and less critical approach to reporting.

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