Lesson 4: PRODUCT DESCRIPTION AND PROTOTYPE

Product description

explains what a product is and why’s consumer will buy it.

• know your target market

• focus on product benefits

• tell the full story

• use natural language and tone

• use power words that sell

• make it easy to scan

Things to consider when Writing an Effective Product Descriptions 

know your target market

 This is the first step to consider in writing your descriptions, know your market. From here you would be able to reach which features that would be enticing to your potential buyers.

focus on product benefits

 Business owners are really excited to share the features of their products, however, not all are excited to such. The buyers are determined to know the benefits that the product offers not the ordinary or the extravagant features of it.

tell the full story

 A good product description is a tell all story. The detail should be fully disclosed, convince the buyers of its benefits, and make an emotional impact.

use natural language and tone

Make a description as if your talking with your friends. Build a connection between buyer and your brand by using description which is natural and convincing.

use power words that sell

There are words or phrases that entice human emotions to buy a certain product.

make it easy to scan

If your offering your product in social platform, make see to it that your description is scannable.

prototype

is an original model on which something is patterned.

prototyping

is the Design Verification phase of Product and Development because it attests and validate the designs actually in theory.

traditional and conventional prototype

 include mock-ups (clay, woods, or other) and the infamous bailing wire and duct tape.

mock-ups

looks more like a finished product but it is not interactive and not clickable. It is rather a graphical illustration.

wireframes

is perfect to be used at the brainstorming and collaborating or very early design stage. 

• create a concept sketch

• develop a virtual prototype

• build a physical prototype

• locate a manufacturer

What are the following step taking into consideration in constructing your product’s first prototype.

create a concept sketch

Ideas in mind should be written in papers to arrive at a first step in making your idea into reality.

develop a virtual prototype

After putting up your concepts in paper and selection of suitable sketch prototype, the help of a standard digital design tools will transform your 3-D drawing into a photorealistic prototype.

build a physical prototype

Once you have already your virtual prototype, you’re ready to construct its physical version.

locate a manufacturer

 If the feedback of the consumer is positive and your idea is going to be profitable you need to search for a company that can manufacture your product.