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competitive market
buyers and sellers of identical products are free to enter and exit the market
price takers
agents whose actions have no influence on the market price
equilibrium
no one has incentive to change behavior; all firms produce where ATC is minimized and make exactly 0 economic profit
firm shutdown
temporarily suspend activity/operations in a market
firm exit
permanently exit activity/operations in a market
sunk costs
costs that have already been committed and cannot be recovered
the goal of a firm
maximize profits
what is the profit equation?
profit = total revenue - total cost
total revenue
amount of money a firm receives from its’ output
price
amount of money that a unit sells for
average
divide by a total number
average revenue
number of units of output = total revenue/quantity
marginal
extra or less
marginal revenue
the extra revenue brought in by the last unit sold
total cost
the market value of inputs a firm uses in production
explicit costs
input costs that can be measured in dollars
implicit costs
opportunity costs measured in terms of OC (not dollars)
economic profit
total revenue - total cost
excess profits
earning more than $0 economic profits
long-run
all inputs of production can vary
short-run
a timeframe where the quantity of at least one input is fixed
very short run
only one input can vary
production function
relationship between the quantity of inputs used to make a good and the quantity of output of that good
marginal product
increase in output that arises from an additional unit of input (6 workers contribute, anything further is useless)
marginal product of labor
increase in output from an extra unit of labor
marginal product of capital
increase in output from an extra unit of capital
fixed costs
costs that do not vary with the quantity of output
variable costs
costs that vary with the quantity of output
marginal cost
increase in total cost due to an extra unit of production
efficiency point
the point where ATC is minimized
economies of scale (or, increasing returns to scale)
long-run average total cost falls as quantity of input rises
constant returns to scale
long-run average stays constant as quantity of input rises
diseconomies of scale (or, decreasing returns to scale)
long-run average total cost rises as quantity of output rises