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Adverse Selection
Risky or more informed participants are more likely to accept a deal (e.g., Zillow bought overvalued homes).
Moral Hazard
Riskier behavior occurs after an agreement is made (e.g., owner misusing improvement loan).
Framing Effect
People's decisions are influenced by how information is presented (e.g., "only 1.1% monthly").
Loss Aversion
People feel losses more strongly than equivalent gains — leads to refusal to sell at a loss.
Sunk Cost Fallacy
Continuing a losing investment due to past costs instead of future value.
Overconfidence
Belief in one's ability to outperform despite evidence — common in real estate speculation.
Anchoring
Fixating on irrelevant numbers (e.g., original purchase price) when evaluating decisions.
Present Bias
Preference for immediate gratification over long-term benefits.
Winner's Curse
Overpaying in competitive bidding due to emotional escalation.
Endowment Effect
Overvaluing what you already own compared to market value.