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Ad Hominem
Attacking the person making the argument rather than the argument itself
Red Herring
Introducing an irrelevant point to divert attention from the main issue
Faulty Analogy
Comparing two things that are not truly comparable
Straw Man Argument
Misrepresenting an opponent’s argument to make it easier to attack
Either/Or (False Dilemma)
Presenting only two options when more exist
Post Hoc Ergo Propter Hoc
Assuming that correlation equals causation
Equivocation
Using ambiguous language to mislead or misrepresent the truth: Using “few” “some” …
Hasty Generalization
Drawing a broad conclusion from insufficient evidence
Circular Reasoning
Using the claim as evidence, restating it instead of proving it
Ad Populum
Arguing something is true because many people believe it
Appeal to Unqualified Authority
Using an authority who lacks expertise in the subject
Begging the Question
Assuming the truth of what is being argued rather than proving it
Non Sequitur
A conclusion that does not logically follow from the premises “my father has watched many fights on tv; therefore, he is an authority on the physical hazards that boxers face”
Oversimplification
Reducing a complex issue to an overly simple solution
Classical Model (Parts of an Argument)
Introduction (Exordium) // Narration (Narratio) // Confirmation (Confirmatio) // Refutation (Refutatio) // Conclusion (Peroratio)
Exordium
Introduces the subject and engages the audience
Narratio
Provides background information and context
Confirmatio
Presents evidence supporting the claim
Refutatio
Addresses counterarguments
Peroratio
Summarizes the argument and reinforces the main point
Types of Evidence
First-hand, Second-hand, emotional; logical
First-hand
Personal experience, anecdotes, observations
Second-hand
Research, expert opinions, statistics, historical information
Logical evidence
Reasoning based on facts, data, and logic
Emotional evidence
Appeals to feelings or values
Types of Claims
Claim of Fact, Claim of Value, Claim of Policy, Definition Claim, Cause & Effect Claim
Claim of Fact
States something is true or false
Claim of Value
Argues something is good or bad, right or wrong
Claim of Policy
Proposes a change or solution to a problem
Definition Claim
Argues the meaning of a term or concept
Cause & Effect Claim
Asserts one thing leads to another
What is a Claim?
The main argument or assertion in an argument
Parenthesis
Inserting extra information into a sentence using parentheses, commas, or dashes
Asyndeton
Omitting conjunctions between phrases or clauses for effect
Polysyndeton
Using multiple conjunctions between clauses for emphasis
Rhetorical Appeals
Ethos, Pathos, Logos
Ethos
Appeal to credibility or ethics
Pathos
Appeal to emotions
Logos
Appeal to logic and reasoning
Zeugma
A word (usually a verb) that applies to two different nouns in different senses
Litotes
An understatement using a negative to emphasize a positive (e.g., “not bad” for “good”).
Hyperbole
Deliberate exaggeration for effect
Ambiguity
A statement that has multiple meanings or interpretations
Paradox
A contradictory statement that reveals a truth
Metonymy
Replacing a word with something closely associated with it (e.g., “Street is nervous about the new policy.”).
Metaphor
A direct comparison between two unrelated things
Simile
A comparison using “like” or “as.”
Personification
Giving human characteristics to non-human things
Repetition
Repeating words or phrases for emphasis
Extended Metaphor
A metaphor developed throughout a passage or entire work