digital marketing

Bedrijfstolken ENG

Digital marketing

digitale marketing

SEO (search engine optimisation)

zoekmachineoptimalisatie (SEO)

Content marketing

contentmarketing

SERPs (search engine results pages)

zoekresultatenpagina’s (SERP’s)

PPC (pay per click)

pay-per-click / betalen per klik

Favouriting (adding to favourites)

favorietenmarkering / toevoegen aan favorieten

Umbrella term (broad overarching concept)

overkoepelende term

Promotion (marketing promotion)

marketingpromotie

Brands (commercial brands)

merken

Electronic media (digital electronic media)

elektronische media

Social profiles (profiles on social platforms)

sociale profielen

Interchangeable (used in place of each other)

uitwisselbaar

Social media marketing

socialmediamarketing

Display ads (visual online ads)

displayadvertenties

Email marketing

e-mailmarketing

Segment your audience (divide your target groups)

je doelgroep segmenteren

Data collection (collecting user data)

gegevensverzameling / dataverzameling

Heat maps (visual behaviour indicators)

heatmaps

Open rates (email open percentages)

openingspercentages

A paid branch (paid section of marketing)

een betaalde marketingtak

Image (brand image)

imago

To pop up (to suddenly appear)

verschijnen / opduiken

Distinct (clearly differentiated)

duidelijk onderscheidend / uniek

Paid (paid marketing)

betaald

Organic (organic/non-paid results)

organisch

Targeting (selectively reaching audiences)

targeting / gerichte targeting

Social audience (audience on social media)

sociale doelgroep

Earned media (publicity gained organically)

earned media (verdiende media)

Owned media (channels owned by a brand)

owned media (eigen media)

Link building (gaining backlinks)

linkbuilding

Site usability (ease of using a site)

gebruiksvriendelijkheid van de site

Penalisation (SEO penalties)

bestraffing / penalty door Google

To cheat the system (manipulate algorithms)

het systeem omzeilen / algoritme misleiden

Content (digital content)

content / inhoud

Marketing strategy (overall marketing plan)

marketingstrategie

Accommodate (to adjust for needs)

tegemoetkomen aan

Unprecedented (never seen before)

ongekend / ongeëvenaard

Customer needs (needs of the customer)

klantbehoeften

Divulging (revealing information)

onthullen / prijsgeven

Advertising spend (budget spent on advertising)

advertentie-uitgaven / advertentiebudget

Sales (commercial sales)

verkoop / sales

Brand awareness (how well consumers know a brand)

merkbekendheid

Sales-centric (focused on sales)

verkoopgericht

Brand building (strengthening a brand)

merkopbouw

High value content (high-quality content)

hoogwaardige content

Top of the funnel (start of the marketing funnel)

top-of-funnel / bovenaan de funnel

Interactive features (elements users can interact with)

interactieve functies / elementen

Transparency (being open about processes)

transparantie

Warehousing issues (logistics/storage problems)

logistieke problemen / opslagproblemen

Staff shortages (not enough employees)

personeelstekorten

Compelling (strong and convincing)

overtuigend / aantrekkelijk

Social media marketing content strategy

contentstrategie voor socialmediamarketing

Metrics (quantitative performance data)

metrics / meetgegevens

Reporting cadence (frequency of reporting)

rapportagefrequentie

Target market (specific market segment)

doelmarkt

Velocity (speed of growth or performance)

snelheid / groeitempo

Digestible (easy to understand/consume)

behapbaar / makkelijk te verwerken

ROI (return on investment)

ROI (rendement op investering)

Competitors (market competitors)

concurrenten

Comparators (similar benchmarks)

vergelijkingspunten / vergelijkbare spelers

Consolidate (to combine or strengthen)

consolideren / samenbrengen

In-house (done internally within a company)

intern / in-house

Business objectives (goals of a company)

bedrijfsdoelstellingen

Buyer personas (customer archetypes)

buyer persona’s / klantprofielen

Psychographic (psychographic profiling)

psychografisch

An audit (comprehensive analysis)

audit / grondige analyse

Landing page (conversion-focused page)

landingspagina

Content curation (selecting and organizing content)

contentcuratie

Curate (select and organize content)

cureren

Content mix (combination of content types)

contentmix

Traffic driving (bringing visitors to a site)

verkeer genereren

Lead generation (capturing potential customers)

leadgeneratie

Overlap (shared elements between sets)

overlap

Define (clearly establish or describe)

definiëren

Reach (number of people reached)

bereik

Engagement (user interaction)

engagement / betrokkenheid

UTM parameters (tracking URL tags)

UTM-parameters

Indicators (measurable signs)

indicatoren

A well-rounded plan (balanced, complete plan)

een goed uitgebalanceerd plan

Audit (full marketing audit)

audit / marketinganalyse

Resonate (emotionally connect with audience)

aanslaan / resoneren

Conversions (successful user actions)

conversies

Views (number of views)

weergaven

Click-through (click-through behaviour)

doorklikken / click-through

Referrals (traffic from other sites)

verwijzingen

Agency scaling (growing an agency)

opschaling van een marketingbureau

USP (unique selling proposition)

USP / uniek verkoopargument

Cultural fit (matching company culture)

culturele fit / cultuurmatch

CRM software (customer relationship management software)

CRM-software

SOPs (standard operating procedures)

SOP’s / standaardprocedures

Onboarding (client or employee onboarding)

onboarding / inwerkproces

Client retention (keeping clients long-term)

klantbehoud