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Empirical evidence is based on
observation
Sampling
The process of finding and recruiting participants.Different techniques have their own strengths and limitations.
Experimental Designs
the organisation of how one variable is measured and another is manipulated and how participants are organised
Conditions
independent measures design
groups are randomly allocated and compared. the only difference in the groups is how the IV is manipulated
matched pairs design
groups are matched based on the matching variable
repeated measures design
groups are exposed to multiple conditions and compared to themselves
counterbalancing
participants use another group of participants with the conditions in the reverse order
participant variability
extent to which participants are different
matching variable
variable used to organise groups
order effects
data is changed due to practise or fatigue
Construct Validity
Focused on the quality of operationalised constructs
Internal Validity
characterises the quality of the method
External Validity
refers to extend of generalisability
Population Validity
refers to extend to generalise to general population
Ecological Validity
refers to extend to generalise to different settings
Quasi Experiment
groups are not randomly allocated but there is a control group
Field Experiments
conducted in real life setting so have high ecological validity but less control over confounding variables
Natural Experiments
conducted in real life settings but researcher does not manipulate IV.
Scatterplot
graphical illustration of data where 1 dot= 1 participant
Negative Correlation
right-left. increase in one but decrease of another
Positive correlation
left-right. increase in both
Zero correlation
scores are not related and no line of best fit can be drawn
Line of best fit
demonstrates a correlation or causation on a graph
Causation
when one variable directly affects another
Statistical Significance
whether or not the difference between groups can be attributed to chance or if the difference is likely the result of experimental influences
Null Hypothesis
no relationship between the two variables
Effect size
absolute value of correlation coefficient from 1 to -1
Method triangulation
aim to get the same results with a different method
Data Triangulation
aim to get the same results with data from different sources
Researcher Triangulation
using other researchers to carry out and review data
Theory Triangulation
using multiple perspectives or theories
Acquiescence bias
tendency to give positive answer
Social desirability bias
tendency to give answers that make the participant seem more likeable
Dominant Respondant
when one participant influences others or leads the group
Sensitivity
distorting answers to questions to hide secrets
Confirmation Bias
researcher has a belief that affects the participant
Leading Question Bias
the researchers question encourages a certain answer
Question order bias
when the answer to one question influences the answers to the others
Sample Bias
when the sample is not suitable
Biased reporting
findings are not represented equally in the report
Sample to population generalisation
sample is representative of the population (usually random sampling) but can be hard to generalise if its qualitative
Theoretical generalisation
Quant: construct Validity, Qual: achieved through rigorous analysis
Case to Case Generalisation
Quant: ecological valididty, Qual:responsibility of reader and researcher
Observations
focused on how people interact in a non-artifical environment so the researcher can become immersed. Can be: overt,covert, structured, unstructure, laboratory, naturalistic
The interview
in depth 1-1 interviews to gain insight to a subjective experience. can be structured, semi structured or unstructured.
Case Study
in depth investigation of a person or group that can involve other methods. NOT SAMPLING, instead only a certain group. Group can be hard to access and bias can be an issue
Focus Group
6-10 participants all are asked questions at the same time. This can be good to get lots of data quickly but can be limited by dominant respondents and is hard to provide anonymity or confidentiality
What are the ethical concerns when designing research?
informed consent
anonymity
no data that allows researchers to match the data with the person