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out group homogeneity
the perception that out group members are more similar to each other than they actually are
reciprocal determinism
personal factors, the environment and the behaviour itself all work together holistically to determine behavioural outcomes
normative social influence
conforming to be accepted and belong to a group
sabido method
using entertainment education to promote positive social change
vicarious reinforcement
learning behaviour by observing and seeing positive consequences
cultural salience
how much cultural identity stands out or influences behaviour
canalisation
process where parents and society guide children’s interests and behaviours along gender appropriate paths; gender roles are reinforced
globalisation
cultures influence each other and become more alike
immigrant paradox
new immigrants outperform later generations in mental health and well being surveys
ecological fallacy
incorrect conclusions around a person due to the group they belong to
global culture
people around the world are increasingly exposed to commoners cultural elements (e.g. international brands, pop culture, language)
culture shock
what occurs when a person encounters unfamiliar surroundings and conditions
participatory learning
learning through active involvement and recreating to an alternative situation
social competition hypothesis
members of a disadvantaged group may try to improve their group status by challenging the existing social hierarchy