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balanced budget
a situation in which total revenues raised and fees equal the total proposed spending for the year.
budget
an organization’s plan for how it will raise and spend money during a given period of time.
budget deficit
a situation in which the government spends more than the amount it raises through taxes and fees.
budget surplus
excess funding that occurs when the government spends less than the amount of funds raised through taxes and fees.
communism
an economic system in which all property is shared equally by the people of a community under the direction of a strong central government.
Consumer Price Index (CPI)
a measurement of the monthly average change in prices of goods and services.
core inflation rate
the inflation rate of an economy after energy and food prices are removed.
cyclical unemployment
people who are out of work because of a cyclical contraction in the economy
deflation
the opposite of inflation; occurs when prices continue to fall.
demand
the willingness and ability of buyers to purchase goods and services at different prices.
demand curve
a graph of the amount of a product that buyers will purchase at different prices.
economics
a social science that analyzes the choices people and governments make in allocating scarce resources.
equilibrium
price the current market price for an item.
expansionary monetary policy
government actions to increase the money supply in an effort to cut the cost of borrowing, which encourages business decision makers to make new investments, in turn stimulating employment and economic growth.
fiscal policy
government spending and taxation decisions designed to control inflation, reduce unemployment, improve the general welfare of citizens, and encourage economic growth.
frictional unemployment
applies to members of the workforce who are temporarily not working but are looking for jobs.
gross domestic product (GDP)
the sum of all goods and services produced within a country’s borders during a specific time period, such as a year.
hyperinflation
an economic situation characterized by soaring prices.
inflation
an economic situation characterized by rising prices caused by a combination of excess consumer demand and increases in the costs of raw materials, component parts, human resources, and other factors of production.
macroeconomics
the study of a nation’s overall economic issues, such as how an economy maintains and divides up resources and how a government's policies affect its citizens’ standards of living.
microeconomics
the study of small economic units, such as individual consumers, families, and businesses.
mixed market economies
economic systems that draw from both types of economies, to different degrees.
monetary policy
government actions to increase or decrease the money supply and to change banking requirements and interest rates to influence bankers’ willingness to make loans.
monopolistic competition
a market structure in which large numbers of buyers and sellers exchange heterogeneous products, so each participant has some control over price.
monopoly
a market situation in which a single seller dominates trade in a good or service for which buyers can find no close substitutes.
national debt
money owed by the government to individuals, businesses, and government agencies who purchase Treasury bills, Treasury notes, and Treasury bonds sold to cover expenditures.
planned economy
an economic system in which government controls determine business ownership, profits, and resource allocation to accomplish government goals rather than those set by individual firms.
privatization
the conversion of government owned and operated companies to privately held businesses.
Producer Price Index (PPI)
a measurement of the average change in prices of goods and services received by domestic producers.
productivity
the relationship between the number of units produced and the number of human and other production inputs necessary to produce them
pure competition
a market structure in which large numbers of buyers and sellers exchange homogeneous products and no single participant has a significant influence on price.
quantitative easing
an expansionary monetary policy whereby a central bank buys back predetermined amounts of government bonds or other financial assets to increase liquidity and stimulate the economy.
recession
a cyclical economic contraction that lasts six months or longer.
regulated monopoly
a market situation in which a local, provincial, or federal government grants exclusive rights in a certain market to a single firm.
restrictive monetary policy
government actions to reduce the money supply to curb rising prices, overexpansion, and concerns about overly rapid economic growth.
seasonal unemployment
joblessness of workers in a seasonal industry
socialism
an economic system characterized by government ownership and operation of 78. major industries, such as communications.
structural unemployment
people who remain unemployed for long periods of time, often with little hope of finding new jobs like their old ones.
supply
the willingness and ability of sellers to provide goods and services at different prices.
supply curve
a graph that shows the relationship between different prices and the amount of goods that sellers will offer for sale regardless of demand.
unemployment rate
the percentage of the total workforce actively seeking work but currently unemployed.
brand
d a name, term, sign, symbol, design, or some combination that identifies the products of one firm and shows how they differ from competitors’ offerings.
branding
the process of creating in consumers’ minds an identity for a good, service, or company; a major marketing tool in contemporary business
business
all profit seeking activities and enterprises that provide goods and services necessary to an economic system.
capital
l production inputs consisting of technology, tools, information, and physical facilities.
capitalism
m an economic system that rewards firms for their ability to perceive and serve the needs and demands of consumers; also called the private enterprise system.
competition
the battle among businesses for consumer acceptance.
competitive differentiation
the unique combination of organizational abilities, products, and approaches that sets one company apart from its competitors in the minds of customers.
consumer orientation
a business philosophy that focuses first on consumers’ unmet wants and needs, and then designs products to meet those needs
creativity
the capacity to develop novel solutions to perceived organizational problems.
critical thinking
the ability to analyze and assess information to pinpoint problems or opportunities.
diversity
the blending of individuals of different genders, ethnic backgrounds, cultures, religions, ages, and physical and mental abilities to enhance a firm’s chances of success.
entrepreneur
a person who seeks a profitable opportunity and takes the necessary risks to 109. set up and operate a business
entrepreneurship
the willingness to take risks to create and operate a business. factors of production four basic inputs for effective economic operation natural resources, capital, human resources, and entrepreneurship.
human resources
production inputs consisting of anyone who works, including both the physical labour and the intellectual inputs contributed by workers.
natural resources
all production inputs that are useful in their natural states, including agricultural land, building sites, forests, and mineral deposits.
nearshoring
the outsourcing of production or services to locations near a firm’s home base.
not for-profit organizations
s organizations whose primary aims are public service, not returning a profit to their owners.
offshoring
the relocation of business processes to lower cost locations overseas
outsourcing
using outside vendors to produce goods or fulfill services and functions that were previously handled in house
private enterprise system
an economic system that rewards firms for their ability to identify and serve the needs and demands of customers.
private property
the most basic freedom under the private enterprise system; the right to own, use, buy, sell, and hand down land, buildings, machinery, equipment, patents, individual possessions, and various intangible kinds of property.
profits
rewards for business people who take the risks involved in offering goods and services to customers.
relationship era
the business era where firms seek to actively promote customer loyalty by carefully managing every interaction
relationship management
the collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.
social era
the business era in which firms seek ways to connect and interact with customers using technology.
strategic alliance
a partnership formed to create a competitive advantage for the businesses involved; in international business, a business strategy in which a company finds a partner in the country where it wants to do business
transaction management
building and promoting products in the hope that enough customers will buy them to cover costs and earn profits.
vision
the ability to perceive marketplace needs and what an organization must do to satisfy them.