Econ U1 - Elasticities (PED)

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Last updated 9:16 AM on 1/29/26
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9 Terms

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PED

Measures responsiveness of demand to change in price

%change Qd / % change P

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Inelastic demand

When demand change by smaller proportion than price change

-1<PED<0

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Elastic demand

When demand change by larger proportion than price change

PED < -1

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Unitary elastic demand

Change in price = change in demand

PED = -1

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Perfectly Inelastic demand

Change in price does not affect demand

PED= 0

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Perfectly elastic demand

Increase in price → D drops to zero

Decrease in price → D infinitely increases

PED=- inf

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Factors affecting PED

Substitutes

Branding

Percentage of total expenditure

Addiction / habitual

Durability

Time

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