Advertising and PR vocab
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9 Terms
Basic transactional
The company sells the product but doesn’t follow up
Reactive Relationship
The company sells the product and encourages customers to call if they encounter any problems
Accountable Relationship
The salesperson phones customers shortly after the sale to check whether the product meets expectations and asks for products improvement suggestions and disappointments
Proactive Relationships
The salesperson or company contacts customers occasionally for feedback and new products
Partnership Relationships
Company works continually with customers to deliver value
Consumer advertising
Is directed at consumers or target audiences
Business to business (B2B) advertising
Out to people who buy or specify goods and services for business use
Price Advertising
The value pricing of a brand or products
Image advertising
Creates a perception of a company or personality for a brand
Note 
Flashcards (160)