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What is the NAB
National Advisory Board
Mission Statement of DECA
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management
Associations in the Central Region
What is the most recent DECA Direct Article?
Check DECA Direct before the test
Who are the Co-Directors of Illinois DECA?
Kendra Lee and Karen Bear
When was DECA founded?
1946
What year was Illinois DECA founded?
1957
What does DECA stand for?
Distributive Education Clubs of America
What is the address of DECA Headquarters?
DECA Inc.
1908 Association Drive
Reston, VA
Who was the President of Illinois DECA last year?
Olivia Fiz
What are the four levels of DECA?
High School, collegiate, alumni, business professional
What are the 4 P's of marketing?
Product, price, placement, promotion
Competitive Event Categories
VBC, written, Roleplay
DECA Colors
Blue and Gold
DECA's Comprehensive Learning Program. 4 Inner points of DECA Diamond
4 Geographic Territories
North Atlantic, Southern, Western, Central
Where is the Illinois State Conference
Hyatt Regency O'Hare ( Rosemont Illinois)
Where is the Ultimate DECA Power Trip and when is it?
November 21-23, Arlington, VA
Where is Officer Training?
Naperville
Where was CRLC last year?
Charlotte, North Carolina
Attributes and Values (4 outer points of Diamond)
Competence
Innovation
Integrity
Teamwork
How many chapters are in high school DECA?
about 4,250
How many members are in high school DECA?
about 293,605 globally
How many chapters and members are in Illinois DECA?
70 Chapters and 5,403
Economic Cycle
expansion, peak, contraction (or recession), and trough
How often is DECA Direct issued?
Posts online on the weekends
National DECA Month
November
State Officer Advisor
Karen Bear
North Suburban DECA Contact
Ms. Weber or David Burke
West Suburban DECA Contact
Steve Haderlein or Kevin Jones
State Objective #1
To assist local chapters in the growth and development of DECA
State Objective #2
To further develop a respect for education in marketing and management
State Objective #3
To promote an understanding and appreciation for the responsibilities of citizenship in our free economy
State Vision Statement
To provide the DECA experience for every student who seeks it throughout Illinois
Current National President
Asher Leventhal
Current CR President
Cullen Watanuki
Former National President
Sarah Sonny
Former CRVP
Fatimah Naraghi
What was Illinois DECA's original name?
Illinois Association of Future Distributors
Mission Statement of DECA
Prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management
Guiding Principles of DECA:
Integrates into Classroom Instruction, Connects to Business, Applies Learning, and Promotes Competition
Attributes and Values of DECA:
competence, innovation, integrity, and teamwork
Competitive levels of DECA
District, State/Provincial, and International
Adult President of DECA
Lori Hairston
Executive Director
Frank Peterson
Central Region Vice President
Cullen Watanuki
Highschool DECA President
Asher Leventhal
Illinois Deputy Executive Director
Kendra Lee
Ultimate DECA Power Trip
November 21-23, 2025 | Arlington, VA
Sports & Entertainment Marketing Conference
January 28-February 1 Orlando, FL
Emerging Leader Summit
July 11-13, 2026 | Tysons, VA
Geographic representations and divisions of DECA:
Central, North Atlantic, Southern, Western.
Sponsorship of different competitive events:
Adobe, McGraw-Hill Education, Raising Canes
DECA Prepares the Next Generation to Be...
Academically Prepared, Community Oriented, Professionally Responsible, Experienced Leaders