MGT445: Ch1
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5 Terms
Creativity
the process through which new and useful ideas are generated.
Examples of creativity fields
science
art
literature
music
Innovation:
the utilization of ideas in solving problems, developing processes, and improving the way we do things in creating new products, services, and organizations.
OR
the translation of new ideas into processes, products, or services.
The primary difference between creativity and innovation
Creativity refers to fresh idea or plan, & Innovation implies initiating something new to the market.
In diff words
Creativity is related to 'imagination', but innovation related to ‘implementation’.
4 other differences of Creativity & Innovation
Flashcards (20)