SPTE 201 Final Liz McMillan

South Carolina had the first stand alone Sports Management program

true

idea of spte program began at what university

ohio university

functions of management

planning, organizing, leading, monitoring

year title VII of Civil Rights Acts passed

1964

usc projected athletic revenue

150 million

liz works for

Leerfield

Ancillary Sales/Product Extensions

revenue generated from goods or services that differ from or enhance the main service (parking/concessions)

does tax money go towards athletics?

no, athletics all self generated revenue and gives back to university

guarantees

one university pays another to come play a game

small amount of student tuition fee from athletic department

true

primary goal of gamecock club

fund scholarships

who was the budget guest speaker

John Humphries

study of sports management is a

social science

what is ada

-Americans with Disabilities Act

-put together to protect people with mental and physical impairments

-est 1990

USC's Athletic Departments largest expense

payroll and personel

title IX

-passed in 1972

-prevents gender discrimination

-doesnt protect from sexual harassment

Interpersonal Managerial Roles

figurehead, leader, liaison

informational managerial roles

monitor, disseminator, spokesperson

Decisional Managerial Roles

entrepreneur, disturbance handler, resource allocator, negotiator

Disadvantage of Group Decision Making

too much time

which 2 usc sports make profit

football and mens basketball

SLEEPE Model

Socia lLegal Economic Ethical Political Educational

variable pricing

ticket pricing varies based on opponents, time of game etc

management and leadership aren't the same skill

true

largest revenue producer for athletics

SEC/NCAA

core product

can't be controlled, inconsistent nature ex: players, coaches, weather, opponents

Fan Cost Index

Tracks cost of attendance for family of 4

Four average price textcts

Four small soft drinks

Four hot dogs

Two beers

Two game programs

Parking

Two adult size caps

four ps of marketing mix

product, price, promotion, place

Public Relations

ffith "P" in marketing mix

how does disneys services differ?

-all employees are in a service role

-customers are treated as guests

recognition

occurrs when a spectator can correctly identify the brand of a sponsor from a list

recall

spectator can remember and identify a sponsors brand without imput to prompting

impact

-how many were in attendance and who were they-what was the extended audience reach

clutter marketing

too many sponsors with a sport entity, no single brand stands out , diminishes value

noise

avg person is exposed to 5,000 selling messages a day, each one desensitizes the consumer to all messages

ambush marketing

a direct competing brand, same category, same product staging a presence creating confusion in consumer regarding who is the official sponsor. ex: Pepsi vs. Coke

policies should be flexible and broad

true

goals of an event

profitability, awareness, organization image and visibility

price promotion

ex: buy one get one free

AIDA

seeks to move consumers along the progression towards actual product purchase (Awareness, Interest, Desire, Action)

advertising

ittle opportunity in 30 second commercial to gain access to specific target market segment and even less opportunity available to create trust or enhance employee morale via element such as hospitality

sponsorship

potential for building loyalty and thereby, brand equity. True fans of beach vb and the avp tour may perceive success of the tour as hinging success of sponsors, thus they may buy sponsors product

Edu-selling

sponsor as a teacher to the consumer rather than a salesman

broadcast rights

revenue source called media rights

ROI

return on investment

fixed cost

cost does not vary/change

private owners main concern is profit

true

privatization

government maintains control over the venue

Derek Scott job

play by play for gamecock basketball and baseball

where did derek scott study/start at

Marshall University, started in broadcasting

in-kind trade

exchange of products or services with another business in lieu of cash

sports couldn't survive without corporate sponsorships

true

NCAA began in

1910

wehn did ncaa adopt championships for women

1982

who is the father of NCAA

Henry McCrakin

what was the ncaa called before "ncaa" in 1906

IAAUS

when was ioc established

1894

what current issues does the ioc have

ethics, peds, amateurism, litigation, funding, sponsorship

what do laws do

resolves conflicts between people, individuals and society, created by our different beliefs, morals, viewpoints, biases

Globalization

the process by which the experience of everyday life, marked by diffusions of commodities and ideas is becoming standardized around the world

tort law

a civil wrong or injury other than a breach of contract suffered by an individual as the rest of another personal unlawful conduct

event risk management

-keeping everyone safe and secure at event

-insurance, facility inspection and monitoring, crowd mgmt, 1st aid and emergency services

christy catoe

-Group sales and premium services manager at cla

-Bs in sport and ent mgt from usc

what is premium revenue of cla

650k-750k

substantive law

-all laws that define, describe, regulate, and create legal rights and obligations

-the "what" of sport governance

procedural Law

-the "how" of sport governance

-the method of enforcing rights

contract law

an agreement to exchange of promises that creates legally enforceable duties and obligations for all people in the contract

Negligence

-unintentional tort

-failure to exercise ordinary care or degree of care that the law requires

negotiation

-discussion aimed at reaching an agreement

-way to resolve conflict

alternative dispute resolution

-refers to the different ways people can resolve disputes without a trial

-way to resolve conflict

litigation

-way to resolve conflict by taking legal action

Sport Governance

the exercise of power and authority in sport organizations

issues in sport governance

security/terrorism, language, finance, facility, equipment and safety, media, media exposure, corporate sponsorship

Arizona Sports Summit Accord (1999)

Encourages greater emphasis on the ethical and character-building aspects of athletic competition

ethics

a set of principles that are used to determine right and wrong

morals

fundamental values that dictate behavior within a culture or society

Zero-based budgeting

a budgeting approach in which each department starts from zero every year and must justify every item in the budget, rather than simply adjusting the previous year's budget amounts

mission statement

a statement of the organization's purpose - what it wants to accomplish in the larger environment

moral reasoning

the decision process in which a person determines if an action is right or wrong

Amateur Athletic Union (AAU)

-largest and oldest major governing body in sport in the US

-est in 1888

Young Men's Christian Association (YMCA)

-George Williams in London in 1844

-vehicle for growth of sport and fitness worldwide

-largest non-profit community service org in US

product liability

a person who places a defective object into use is liable for the harm it causes

josh whiteside

-director of marketing for south carolina lottery

-lottery is usc's biggest benifitter

-"you need to be better than the next person"

-

numbers of the south carolina lottery

-2.4 billion spent on lottery last year

-961 million to usc

-872 million to clemson

-3,500 retailers

goals of lottery sports sponsorship

develop a sports sponsorship platform that grows awareness of lottery mission which in turn grows new player base bc they feel better about the lottery

Vertical integration

degree in which firm owns its suppliers and buyers

todd ellis

-voice of gamecocks (call in show and football)

-used to be a certifed nfl agent

-still represents coaches, athlete, brother

what todd ellis said is going to be on the exam

-"Litigation is a possibility, want an exemption from being sued"

-be an informed thinker, figure out way to success

-Find something you love in life and get good at it. Even if you don't totally love it, get good at it and people will love you for it, which will fulfill your life.

importance of an internship

-Identified as most critical element for professional preparations of future sport managers

what % of interns were hired by the sponsoring company

70%

a professional should exhibit

conceptual,technical, integrative capabilities

what do interns often lack

-skills to integrate conceptual theories to real-world situations

-the ability to solve complex ill structured problems

4 issues with internships

payment, workmen's compensation, sexual harassment, general liability

constituional law

-Provisions in the us and state constitutions provide certain protections and rights for citizens

-example: religion (pregame prayer)

The threat to sports autonomy is poor governanance

"Sport is best governed autonomously"

3 approaches to analysing governance

organizational, political, governance problems in commercially led sports

Principles of good organizational governance

Transparency, accountability, democracy, responsibility, equity, effectiveness, efficiency

importance of sport governance

What would the sports world be like without orgs that govern policies, rules, etc?

deviance

any act that violates the norms

4 sources of where the law comes from

constitutions, statutes or ordinances, administrative agency, case law (hierarchy of law)