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13 Terms
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Advertising
telling people public about a product or service in order to persuade them to buy it
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Loss leader
a product that is sold at a loss to encourage people to buy other more profitable products
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Target market
A group of people that a product is aimed at
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Bankrupt
Not having enough money to pay your debts and so not allowed to continue any business activities
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Joint venture
a business activity in which two or more companies have invested together
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Return on investment
ROI
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Venture
A new business activity or projects that involves taking risks
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Discount
A reduction in the cost of a product or service , usually to encourage people to buy st
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Note 
Flashcards (58)