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13 Terms

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Advertising

telling people public about a product or service in order to persuade them to buy it

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Loss leader

a product that is sold at a loss to encourage people to buy other more profitable products

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Target market

A group of people that a product is aimed at

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Bankrupt

Not having enough money to pay your debts and so not allowed to continue any business activities

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Joint venture

a business activity in which two or more companies have invested together

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Return on investment

ROI

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Venture

A new business activity or projects that involves taking risks

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Discount

A reduction in the cost of a product or service , usually to encourage people to buy st

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