unit 5

dodgy

risky, uncertain, enreliable, dishonest, criminal

vertical market

a business market focused on a particular industry sector or niche

gripes

strong complaints about sth which isn’t very important (biadolenia, żale)

commonplace

ordinary, widespread

disrupted

radically changed

clueless

unaware

double-edged sword

a situation with both positive and negative effects

tackle

try to deal with sth or sb

relevant

related to the subject being discused

thriving

growing, developing

endorse

reklamować (przez kogoś popularnego, jeśli mówi że coś lubi)

stack up to

wypadać w porównaniu do

trickery

oszustwo

deception

podstęp

bundle

a group of things that are sold or offered as a set

inclined to believe

having an opinion but not completely sure about it

lobby

to try to influence people in authority on a particular subject

shoddy

very poor quality

incompetent

the person doesn’t possess needed skills, fail in knowledge or training

prompt

quick, without delay

query, enquiry

a question (formal)

impeccable

perfect

backlog

accumulation of things that need to be done

be of help

być pomocnym

malicious

podły, złośliwy

show-off

osoba, która się popisuje

last-ditch

ostateczny

stake

udziały

emulate

naśladować, próbować dorównać

backing

wsparcie, poparcie

yearn (for)

tęsknić, bardzo pragnąć

fragrance

zapach,woń

on the house

na koszt firmy

blend

to mix different foods, styles or qualities together in a way that is attractive or effective

coupon

kupon

marmalade

marmolada

razor

a small tool used for shaving (golarka)

spare

zapasowy

stealth

a quiet and secret way of behaving so that no one sees you or hears you

subliminal

a subliminal influence is one that may affect you even though you do not notice or think about it (podświadomy, podprogowy)

timeshare

a flat or house that you buy with other ppl so that you can each use it for a particular amount of time every year

cold calling

unexpected telephone calls or visits by someone trying to sell sth

luncheon voucher

talon na obiad

on the clock

phrase used for saying how many miles a vehicle’ speedometer shows

tax-deductible

able to be taken away from the total amount of money on which you pay tax (odliczalny od podatku)

compromise

a way of solving a problem or ending an argument in which both ppl/groups accept that they cant have everything thay want

briefing

a meeting or document in which ppl receive information or instructions

credentials

personal qualities, achievements or experiences that make sb suitable for sth (kwalifikacje)

CRM (customer relationship management)

company’s system used to organize and manage interaction with its clients

grab sb’s attention

przyciągnąć uwagę

handling

obsługiwanie, posługiwanie się

PPS

post postscriptu, po PS

trawl through

to look for sb/sth through a large amount of information

USP unique selling point

the thing that makes a product or service different from others

bluetooth

radio technology which allows electronic devices to communicate with each other

courier

kurier

flat battery

a battery which doesn’t have enough power left in it

fleet of vehicles

a group of vehicles usually owned by one organization or person

GPS global positioning system

system which help find exactly where you are using satellites

handset

the part of the telephone which you hold next to your ear / zestaw słuchawkowy

keep up with

być na bieżąco

won

waluta Korei Płd.

BOGOF

buy one get one free

product placement

lokowanie produktu

tying

sprzedawanie czegoś do czego części pasują tylko od danego sprzedawcy (zwykle drogie), “związanie” z firmą

cashback

zwrot części pieniędzy za zakupy

bundling

sprzedawanie rzeczy tylko razem, nie da się ich kupić osobno

loss leaders

specjalnie zaniżenie ceny jednego produktu by ludzie przyszli i wydali na inne, droższe